Gasta Search Network - Working to build an honest web:
Gasta Search Network dot com has grown from one of the World's largest blog networks,
www.Gasta Search Network. We provide three simple packages to get your brand some online
conversations and buzz. Whether you simply want blog reviews or would like someone
to help and manage your social media presence online, we've got it covered. We have
unique relationships with over 30,000 bloggers and a network growing by the hour.
Blogging & Social Media Conversations:
If you already have a good website, twitter account, facebook page and a blog but need
to get conversations online and buzzing, this is the option for you. We will give you the
following online exposure:
-Newsletter mention and link to your site, sent to over 525,000 blogger subscribers on
Gasta Search Network.
-20 guaranteed quality true online reviews, written by bloggers from the country or
countries you choose. people searching for products like yours or even looking for your competitors
products will come across the quality blog reviews mentioning and linking to your
product for years to come.
- Twitter mentions per week through-out the campaign to over 12,500 followers
pointing to your twitter account and most bloggers would be either tweeting their blog
post (to their hundreds and thousands of followers) or retweeting our tweets.
-Banner advert on Gasta Search Network for one month.
-A round-up blog post on the Gasta Search Networkblog blog when the campaign is complete.
Blogging & Social Media Starter Pack:
This package is ideal for any businesses aware of the importance of social media and
online marketing but with little time or expertise on how to implement it into their
marketing strategy. Instead of hiring a "social media" member of staff or an expensive
PR company, we can take care of the hard work to get you started online immediately
and provide instant return on your investment.
We also provide help with managing
your online reputation. For additional fees, we can actually manage your blog, twitter
and facebook accounts on an ongoing basis for you.
As part of the service to kick off your online identity it needs a social media campaign of
which we will run using our blogging community of over 30,000 bloggers.
-Newsletter sent to over 25,000 blogger subscribers
-20 reviews of your product/service by targeted bloggers who will link back to your
product page, twitter account and write an honest opinion based on their experience
with your product.
-Banner ad on Gasta Search Network for the duration of the campaign.
-7 tweets per week to over 2,500 highly influential people through our twitter account.
-A round-up blog post on the FMB blog when the campaign is complete.
-Start you up with vital tools and online accounts such as: twitter, flickr, company blog,
facebook page.
-Report on your online buzz during the campaign to help you manage your online
reputation and encourage you to build relationships with potential customers and online
influencers.
-Access to the Gasta Search Networkblog guide on how to optimize your online campaigns using social
media.
Get Online With Social Media Monthly Ongoing:
Campaigns as above but spread over one year, we'll manage your campaign with a
guaranteed 2 blog reviews per month, totaling 24 reviews, we'll manage your online
feeds and presence, ensuring a minimum of two posts per week with content relevant to
your audience including twitter and facebook feeds. Ongoing training and twitter/
facebook support and help with managing your brand,
1 x Newsletter mention per quarter with link to your site, sent to over 25 000 blogger
subscribers.
24 x guaranteed quality true online reviews, written by bloggers from the country or
countries you choose. We even allow you to target the type of blog for example "work
at home Mom's" Each blogger is physically sent your product or given a code to try your
service out. They will use correct linking methodology (SEO) and ensure their readers
know where to purchase your product or service. Because of the validity of blog
reviews, people searching for products like yours or even looking for your competitors
products will come across the quality blog reviews mentioning and linking to your
product for years to come.
1 x Twitter mentions per month mentioning relevant news to an audience made up of
PR, Journalists and Bloggers.
1 x Rotating banner advert on Gasta Search Network.
1 x Kick-off blog post on the Gasta Search Networkblog blog and round-up when the campaign is
complete.
Wednesday, 21 April 2010
Tuesday, 13 April 2010
NISP CONNECT Belfast
NISP CONNECT
The Innovation Centre
Queen's Road
Belfast
BT3 9DT
Tel: (0)28 9073 7800
Email: nispconnect@nisp.co.uk
Do you have an invention or research breakthrough that could change the world? Get your 2-pagers ready! The deadline for entries to this year’s £25k award is Friday 23rd April, find out more below.
Also, a heads-up for any company looking to raise more than £500K in venture capital in 2010: NISP CONNECT’s VC Forum will return on 23rd September, 2010 when many VC funds from outside of the region will visit Belfast to review the investment propositions of local companies. The call for applications will open this summer…..
Hot event listings and updates from halo and Normans blog all below…..
Upcoming Events
NISP CONNECT Frameworks workshops present:
“The Venture Capital Process”
Thurs 15th April, 2010 @ Northern Ireland Science Park
By Peter Stafford, ALGoodbody
Raising money in today's environment is no easy task -- but it can be done if you focus on the right priorities and avoid common deal-killers. In this workshop, Peter Stafford from A&L Goodbody will provide you with actionable advice that will prepare you for raising capital from venture capital funds.
Click here for further details
NISP CONNECT Frameworks workshops present:
“The War for Talent: Invest in the Best”
Thurs 20th May 2010, Northern Ireland Science Park
By Karen Davidson and Paul Gillen from law firm McGrigors.
People are the key to any business and incentivising and retaining key staff is critical for any employer who wishes to grow its business. This seminar will look at different approaches to reward individual talent, develop committed employees and maximise individual and team performance.
Click here for further details
Halo Investor Forum
28th April 2010, @ Northern Ireland Science Park
Registered angels, guests and pitching companies only
25k Award: Search for the Next Big Thing: Registration Open
The 2010 25k award: the Search for the Next Big Thing is underway. The purpose of the Awards is to identify, qualify, prepare and present the intellectual property from the publicly funded research base in Northern Ireland with the most commercial potential.
The competition is now open for registrations under the following categories: Hitech, Biotech, CleanTech and Digital Media & Software.
Click here for further details
halo News
HALO EIS FUND SUCCESSFUL
The Halo Business Angel EIS Fund has been successfully closed ie it has received over three quarters of a million pounds from halo angels. This fund, which is managed by Javelin Ventures, a London-based FSA regulated fund manager, will now provide for co-investment alongside the halo angels in NI start-up companies.
Halo is only the second business angel network in Britain to be associated with a fund of this type. Companies applying to halo in the normal manner will now automatically be considered for investment by the fund, normally alongside the direct angel investment. The result should be increased investment potential for the companies.
The fund operates under EIS rules which means it invests only over the next 12 months, after which is it likely that a new fund will be raised to invest in the following year and so on.
Norman's blog: “What a Difference IP Makes”
Norman Apsley, NISP Chief Executive
Being innovative is about always challenging the way things are done. My mother used to tut when I would spend an hour trying to work out a better way to do a five-minute job!
That realisation struck home at the recent seminar on mobile services for the public sector. In common sense terms, my Mum was right but at the rate things are changing it’s essential. We have become familiar with convergence, the coming together of computing, communications and content, but unfamiliar with the complex array of behind-the-scenes fixes that make it possible. It has been a technical tour-de-force to make mobile phones seem to deliver email and the internet just like fixed-line broadband services.
The problem is that fixed line systems have evolved to use the common standard of IP, Internet Protocol, to make things work together. Mobile phones were invented just that little bit too early and were not built on the common IP standard.
Click here to read further
Locate your Company at Northern Ireland Science Park
For further information on work space at Northern Ireland Science Park, click here
Events and notifications from our affiliates
BarCamp Belfast
Sat 17th April, Belfast Campus, University of Ulster, Belfast
BarCamp is a unconference with a focus on design, web application development, open source technologies and social protocols. Presentations & panels are volunteered — and it's free to attend.
Click here for further details
BizCamp Craigavon
Sat 8th May 2010, CIDO, 73 Carleston Road, Portadown
Bizcamp Craigavon is a free business user generated conference taking place in the Craigavon Industrial Development Organisation (CIDO) on Saturday the 8th of May 2010! There will be a wide range of talks from entrepreneurs and professionals ready to share their knowledge about business, technology and digital media
Click here for further details
Commercialise your Idea through Licensing
A new opportunity for IP owners to get help commercialising their ideas through licensing opportunities has just been created. Fund manager E-Synergy has established an IP exploitation team who provide free advice and assessment of IP from both a patent and commercial point of view. For more information on the opportunity contact Paul Smyth at E-Synergy (p.smyth@e-synergy.com)
You are receiving this newsletter because you are a registered user of NISP CONNECT. If you would prefer not to receive this email or any emails in future please unsubscribe below
© ENGAGE4Business Ltd. 2010
The Innovation Centre
Queen's Road
Belfast
BT3 9DT
Tel: (0)28 9073 7800
Email: nispconnect@nisp.co.uk
Do you have an invention or research breakthrough that could change the world? Get your 2-pagers ready! The deadline for entries to this year’s £25k award is Friday 23rd April, find out more below.
Also, a heads-up for any company looking to raise more than £500K in venture capital in 2010: NISP CONNECT’s VC Forum will return on 23rd September, 2010 when many VC funds from outside of the region will visit Belfast to review the investment propositions of local companies. The call for applications will open this summer…..
Hot event listings and updates from halo and Normans blog all below…..
Upcoming Events
NISP CONNECT Frameworks workshops present:
“The Venture Capital Process”
Thurs 15th April, 2010 @ Northern Ireland Science Park
By Peter Stafford, ALGoodbody
Raising money in today's environment is no easy task -- but it can be done if you focus on the right priorities and avoid common deal-killers. In this workshop, Peter Stafford from A&L Goodbody will provide you with actionable advice that will prepare you for raising capital from venture capital funds.
Click here for further details
NISP CONNECT Frameworks workshops present:
“The War for Talent: Invest in the Best”
Thurs 20th May 2010, Northern Ireland Science Park
By Karen Davidson and Paul Gillen from law firm McGrigors.
People are the key to any business and incentivising and retaining key staff is critical for any employer who wishes to grow its business. This seminar will look at different approaches to reward individual talent, develop committed employees and maximise individual and team performance.
Click here for further details
Halo Investor Forum
28th April 2010, @ Northern Ireland Science Park
Registered angels, guests and pitching companies only
25k Award: Search for the Next Big Thing: Registration Open
The 2010 25k award: the Search for the Next Big Thing is underway. The purpose of the Awards is to identify, qualify, prepare and present the intellectual property from the publicly funded research base in Northern Ireland with the most commercial potential.
The competition is now open for registrations under the following categories: Hitech, Biotech, CleanTech and Digital Media & Software.
Click here for further details
halo News
HALO EIS FUND SUCCESSFUL
The Halo Business Angel EIS Fund has been successfully closed ie it has received over three quarters of a million pounds from halo angels. This fund, which is managed by Javelin Ventures, a London-based FSA regulated fund manager, will now provide for co-investment alongside the halo angels in NI start-up companies.
Halo is only the second business angel network in Britain to be associated with a fund of this type. Companies applying to halo in the normal manner will now automatically be considered for investment by the fund, normally alongside the direct angel investment. The result should be increased investment potential for the companies.
The fund operates under EIS rules which means it invests only over the next 12 months, after which is it likely that a new fund will be raised to invest in the following year and so on.
Norman's blog: “What a Difference IP Makes”
Norman Apsley, NISP Chief Executive
Being innovative is about always challenging the way things are done. My mother used to tut when I would spend an hour trying to work out a better way to do a five-minute job!
That realisation struck home at the recent seminar on mobile services for the public sector. In common sense terms, my Mum was right but at the rate things are changing it’s essential. We have become familiar with convergence, the coming together of computing, communications and content, but unfamiliar with the complex array of behind-the-scenes fixes that make it possible. It has been a technical tour-de-force to make mobile phones seem to deliver email and the internet just like fixed-line broadband services.
The problem is that fixed line systems have evolved to use the common standard of IP, Internet Protocol, to make things work together. Mobile phones were invented just that little bit too early and were not built on the common IP standard.
Click here to read further
Locate your Company at Northern Ireland Science Park
For further information on work space at Northern Ireland Science Park, click here
Events and notifications from our affiliates
BarCamp Belfast
Sat 17th April, Belfast Campus, University of Ulster, Belfast
BarCamp is a unconference with a focus on design, web application development, open source technologies and social protocols. Presentations & panels are volunteered — and it's free to attend.
Click here for further details
BizCamp Craigavon
Sat 8th May 2010, CIDO, 73 Carleston Road, Portadown
Bizcamp Craigavon is a free business user generated conference taking place in the Craigavon Industrial Development Organisation (CIDO) on Saturday the 8th of May 2010! There will be a wide range of talks from entrepreneurs and professionals ready to share their knowledge about business, technology and digital media
Click here for further details
Commercialise your Idea through Licensing
A new opportunity for IP owners to get help commercialising their ideas through licensing opportunities has just been created. Fund manager E-Synergy has established an IP exploitation team who provide free advice and assessment of IP from both a patent and commercial point of view. For more information on the opportunity contact Paul Smyth at E-Synergy (p.smyth@e-synergy.com)
You are receiving this newsletter because you are a registered user of NISP CONNECT. If you would prefer not to receive this email or any emails in future please unsubscribe below
© ENGAGE4Business Ltd. 2010
Thursday, 18 February 2010
Gasta Marketing Tips:
This comprehensive guide walks you through every step of the initial market research you need to do if you want to ensure the success of your business BEFORE you invest a lot of time and effort in building it.
Your initial market research is the most important step of building your business. If you learn how to accurately identify a profitable business opportunity then 90% of the battle has been won! Compared to this stage, acquiring a product to sell and building your website is child's play.
The #1 Reason People Fail
So many people think they can just skip this step. They think they already have a great idea for a product to sell online, or they figure they can just sell any old product and they will eventually be successful.
But when you DON'T know how to properly do your initial market research, your chances of growing a profitable online business are about as good as winning the lottery. In other words, pretty darned slim.
If you're just starting out, we urge you not to let your success be based on random luck.
Discover the proven step-by-step system that will enable you to recognize great money-making opportunities when you come across them. It really is the only way to guarantee your success right out of the gate.
The Internet Marketing Center Team
--------------------------------------------------------------------------------
Site Review: Make Sure Your Site is All About THEM
This week's we're giving a free site review to the last of our recent contest winners.
And Susan Mitchell of tinyterriers.com sells a product we just couldn't resist: PUPPIES!
Susan and her husband Don breed champion pedigree Yorkshire terriers. They have a website that offers some great information -- but we think they could dramatically increase their ability to profit from their website by implementing some key Internet marketing strategies.
In this review, we're going to touch on three main areas:
Their site headline
Their site salescopy
Their site opt-in offer
... and then we'll end with a few suggestions on how Susan can grow her site into an online content hub her target audience will love.
Before we get started, take a quick look at Susan's site: www.tinyterriers.com. That way, you can check out exactly what we're talking about.
Susan, we want to share first about all the things we liked about your site!
Your homepage copy reinforces the value of your product and adds credibility to your business. You write in a friendly, knowledgeable way that helps people feel like they know you and puts them at ease. And the pictures of your adorable puppies definitely encourage people to stay on your site and explore deeper. We couldn't get enough!
However, we also spotted a few key spots where a small tweak could make a big difference toward the success of your site!
Let's get to those now...
1. Your Headline
Simply put, your headline is the text at the top of your site, beneath your logo and navigation bar. It is THE most important element of your website because it's the first thing your visitors look at when they arrive -- and it's what makes them decide whether to stay or leave.
If you want to convince them to stick around, your headline should immediately communicate the biggest benefit of your product or service, and attract enough interest to draw readers in further.
Here's what your headline looks like right now:
While it's definitely a good thing to be welcoming to your potential customers, you do them a bigger favor by giving them more information about where they've arrived -- and why they should stick around to find out more.
A really good headline should accomplish some or all of the following:
Emphasize the key benefit of your product or service
Emphasize the biggest solution that it provides
Generate curiosity and pull visitors into your web page
Capture the essence of the main attractions or power of your product or service
For example, a more effective headline for your site might be:
As you can see, we use the headline and subhead to communicate several benefits to your visitors:
You will get an adorable new family member
Showing a champion dog is a source of joy
You won't have to deal with health problems
Your dog will be with you for many years!
All of these benefits do the work of attracting your visitors' attention and letting them know exactly how they will benefit if they remain on your site -- and learn more about your business.
Now let's take a look at the rest of your copy...
2. Your Salescopy
The copy below your headline needs to accomplish three very important things:
Identify with your visitors
Convince them of the benefits of your product
Compel them to take action
Most importantly, your salescopy should always be about THEM: your visitors.
You want to talk about their lives and their needs as you explain how your product will benefit them.
Susan, let's take a look at some of your copy as you have it posted right now:
You include some great information here, but right now it's a bit too focused on you as the business owner. You talk about what you believe, and what you have, and who you want to thank.
By reworking that copy so it speaks more about your visitors than it does about you, you shift the focus onto them. For example, instead of saying...
"We believe quality is our number one priority and we always strive for the very best, healthy, long lived dogs and puppies whether they're destined for the show ring or will be a much loved pet. Most of our adult dogs are from champion lines, and all of them are a big part of our family. If you're searching for your new best friend, click on the Available page to see what we have! Thanks for visiting our furry family!"
... Say:
"If you're a Yorkie lover who's looking for a new best friend, you've come to the right place. At Tiny Terriers you will always find champion-pedigree Yorkshire terriers that are bred to be as long-lived and healthy as they are top show-dog quality.
These dogs have been raised from birth like family members and will make the perfect addition to your household. If you're looking for a new best friend, please click here now to see our available puppies."
The tweaks we made to the copy are actually pretty minimal... but they make your potential customer the star of the show!
This definitely doesn't mean we think you should scrap all the great information you provide about the principals and practices of your business, however.
Instead, we recommend you create an "About Me" page and include that information there, then feature the "About Me" link prominently on your navigation bar.
3. Your Call to Action
The next thing we'd like to talk about is your call to action. Right after your headline, your call to action is probably the second most important element on your site. The call to action asks your visitors to do something on your site... and tells them exactly how to do it.
If you're trying to sell something directly off your website, the call to action is the moment when you say something like, "Click here to order your copy today." Or if you're trying to get someone to sign up for something and give you their email information, you might say something like, "Sign up now to receive your free report."
Right now, Susan, your only call to action is this sentence, which appears in the first paragraph of your main copy: "If you're searching for your new best friend, click on the AVAILABLE page to see what we have!"
And people might not take action for two reasons:
The call is a little buried in that paragraph, which makes it difficult to see at a glance. You want it to jump off the page so your visitors can easily see it.
The only action you ask your visitors to take is to look at the puppies on your "Available" page. But if all the puppies have been sold, or the ones that aren't available don't suit the needs of your visitors at that time, that action might leave them at a dead end.
Your visitors might look at the puppies and think, "Aww... cute! But I was looking for a girl puppy..." and then leave your site to go somewhere else. And the chances that they will remember your site and return to it at a later date can be very slim.
For that reason we think your business would benefit from offering a more direct call to action, like this one:
By including a simple opt-in script on your site, you can collect the email addresses of your visitors with the purpose of letting them know when you have new puppies available for sale. This will create a huge demand for your puppies before they're even born!
Also, once you have your visitors' email addresses you can send them friendly relationship-building emails offering useful information about how to care for their Yorkshire Terriers. They will welcome your seasoned advice... and soon come to see you as a foremost authority on the breed.
Make your site THE hangout for Yorkie Lovers
Finally, Susan, we strongly recommend you consider adding a blog to your site. If you are thinking about revamping your site any time soon, we think you should look into setting it up on a WordPress platform.
There are many themes -- ready-made WordPress design templates -- available for under $100 you could use to build a site that is incredibly easy for you to update yourself... without having to rely on a designer every time you want to add a new photo or piece of information.
(Such as this one, for example.)
Why is easy updating important? Because your product inventory is always changing. Every time a puppy gets sold or a new litter is born, you want to be able to update the information on your site to reflect what you have to offer your potential customers.
By using a blog platform such as WordPress, you can easily add new content, images, even videos to your site without having to know any computer coding at all!
And by regularly adding fresh pictures and information about each puppy and posting blog entries that describe your breeding philosophy -- as well as a few tidbits about the life the puppies enjoy in your home before they meet their new families -- you'll turn your site into a visitor magnet for Yorkshire lovers.
They'll come back to your site again and again to see what's new with your puppies!
And when the time comes to sell the litter, all the puppies will be spoken for faster then you can say, "Who's a cute wittle doggy? Who? Who?"
(Check out the story of the Shiba Inu 6 to see how crazy people can get about sites that feature live updates about puppies.)
Well, Susan, we hope you found our advice helpful. Please keep in touch with us and let us know how it goes with your website!
And to the rest of our readers: if you already have a website, take five minutes to take a close look at your headline and copy.
Do they do a good job of speaking directly to your visitors and communicating the benefits of your product or service? Does your call to action tell them exactly what you want them to do on your site, and why?
If your answer is "no," or "maybe," set aside some time this week to work on strengthening your site copy. Your bank account will thank you for it down the road!
**We do not have a partnership with WordPress or iThemes or benefit from recommending them in any way. We just think they're great products you should know about.
--------------------------------------------------------------------------------
Talk to Us!
As always, we welcome your input on all our content.
Is there a particular topic you'd like us to address in an upcoming issue of the newsletter? Do you have a question about how to start an online business or make money on the Internet? You can tell us at:bizz@amiwired.com
Your initial market research is the most important step of building your business. If you learn how to accurately identify a profitable business opportunity then 90% of the battle has been won! Compared to this stage, acquiring a product to sell and building your website is child's play.
The #1 Reason People Fail
So many people think they can just skip this step. They think they already have a great idea for a product to sell online, or they figure they can just sell any old product and they will eventually be successful.
But when you DON'T know how to properly do your initial market research, your chances of growing a profitable online business are about as good as winning the lottery. In other words, pretty darned slim.
If you're just starting out, we urge you not to let your success be based on random luck.
Discover the proven step-by-step system that will enable you to recognize great money-making opportunities when you come across them. It really is the only way to guarantee your success right out of the gate.
The Internet Marketing Center Team
--------------------------------------------------------------------------------
Site Review: Make Sure Your Site is All About THEM
This week's we're giving a free site review to the last of our recent contest winners.
And Susan Mitchell of tinyterriers.com sells a product we just couldn't resist: PUPPIES!
Susan and her husband Don breed champion pedigree Yorkshire terriers. They have a website that offers some great information -- but we think they could dramatically increase their ability to profit from their website by implementing some key Internet marketing strategies.
In this review, we're going to touch on three main areas:
Their site headline
Their site salescopy
Their site opt-in offer
... and then we'll end with a few suggestions on how Susan can grow her site into an online content hub her target audience will love.
Before we get started, take a quick look at Susan's site: www.tinyterriers.com. That way, you can check out exactly what we're talking about.
Susan, we want to share first about all the things we liked about your site!
Your homepage copy reinforces the value of your product and adds credibility to your business. You write in a friendly, knowledgeable way that helps people feel like they know you and puts them at ease. And the pictures of your adorable puppies definitely encourage people to stay on your site and explore deeper. We couldn't get enough!
However, we also spotted a few key spots where a small tweak could make a big difference toward the success of your site!
Let's get to those now...
1. Your Headline
Simply put, your headline is the text at the top of your site, beneath your logo and navigation bar. It is THE most important element of your website because it's the first thing your visitors look at when they arrive -- and it's what makes them decide whether to stay or leave.
If you want to convince them to stick around, your headline should immediately communicate the biggest benefit of your product or service, and attract enough interest to draw readers in further.
Here's what your headline looks like right now:
While it's definitely a good thing to be welcoming to your potential customers, you do them a bigger favor by giving them more information about where they've arrived -- and why they should stick around to find out more.
A really good headline should accomplish some or all of the following:
Emphasize the key benefit of your product or service
Emphasize the biggest solution that it provides
Generate curiosity and pull visitors into your web page
Capture the essence of the main attractions or power of your product or service
For example, a more effective headline for your site might be:
As you can see, we use the headline and subhead to communicate several benefits to your visitors:
You will get an adorable new family member
Showing a champion dog is a source of joy
You won't have to deal with health problems
Your dog will be with you for many years!
All of these benefits do the work of attracting your visitors' attention and letting them know exactly how they will benefit if they remain on your site -- and learn more about your business.
Now let's take a look at the rest of your copy...
2. Your Salescopy
The copy below your headline needs to accomplish three very important things:
Identify with your visitors
Convince them of the benefits of your product
Compel them to take action
Most importantly, your salescopy should always be about THEM: your visitors.
You want to talk about their lives and their needs as you explain how your product will benefit them.
Susan, let's take a look at some of your copy as you have it posted right now:
You include some great information here, but right now it's a bit too focused on you as the business owner. You talk about what you believe, and what you have, and who you want to thank.
By reworking that copy so it speaks more about your visitors than it does about you, you shift the focus onto them. For example, instead of saying...
"We believe quality is our number one priority and we always strive for the very best, healthy, long lived dogs and puppies whether they're destined for the show ring or will be a much loved pet. Most of our adult dogs are from champion lines, and all of them are a big part of our family. If you're searching for your new best friend, click on the Available page to see what we have! Thanks for visiting our furry family!"
... Say:
"If you're a Yorkie lover who's looking for a new best friend, you've come to the right place. At Tiny Terriers you will always find champion-pedigree Yorkshire terriers that are bred to be as long-lived and healthy as they are top show-dog quality.
These dogs have been raised from birth like family members and will make the perfect addition to your household. If you're looking for a new best friend, please click here now to see our available puppies."
The tweaks we made to the copy are actually pretty minimal... but they make your potential customer the star of the show!
This definitely doesn't mean we think you should scrap all the great information you provide about the principals and practices of your business, however.
Instead, we recommend you create an "About Me" page and include that information there, then feature the "About Me" link prominently on your navigation bar.
3. Your Call to Action
The next thing we'd like to talk about is your call to action. Right after your headline, your call to action is probably the second most important element on your site. The call to action asks your visitors to do something on your site... and tells them exactly how to do it.
If you're trying to sell something directly off your website, the call to action is the moment when you say something like, "Click here to order your copy today." Or if you're trying to get someone to sign up for something and give you their email information, you might say something like, "Sign up now to receive your free report."
Right now, Susan, your only call to action is this sentence, which appears in the first paragraph of your main copy: "If you're searching for your new best friend, click on the AVAILABLE page to see what we have!"
And people might not take action for two reasons:
The call is a little buried in that paragraph, which makes it difficult to see at a glance. You want it to jump off the page so your visitors can easily see it.
The only action you ask your visitors to take is to look at the puppies on your "Available" page. But if all the puppies have been sold, or the ones that aren't available don't suit the needs of your visitors at that time, that action might leave them at a dead end.
Your visitors might look at the puppies and think, "Aww... cute! But I was looking for a girl puppy..." and then leave your site to go somewhere else. And the chances that they will remember your site and return to it at a later date can be very slim.
For that reason we think your business would benefit from offering a more direct call to action, like this one:
By including a simple opt-in script on your site, you can collect the email addresses of your visitors with the purpose of letting them know when you have new puppies available for sale. This will create a huge demand for your puppies before they're even born!
Also, once you have your visitors' email addresses you can send them friendly relationship-building emails offering useful information about how to care for their Yorkshire Terriers. They will welcome your seasoned advice... and soon come to see you as a foremost authority on the breed.
Make your site THE hangout for Yorkie Lovers
Finally, Susan, we strongly recommend you consider adding a blog to your site. If you are thinking about revamping your site any time soon, we think you should look into setting it up on a WordPress platform.
There are many themes -- ready-made WordPress design templates -- available for under $100 you could use to build a site that is incredibly easy for you to update yourself... without having to rely on a designer every time you want to add a new photo or piece of information.
(Such as this one, for example.)
Why is easy updating important? Because your product inventory is always changing. Every time a puppy gets sold or a new litter is born, you want to be able to update the information on your site to reflect what you have to offer your potential customers.
By using a blog platform such as WordPress, you can easily add new content, images, even videos to your site without having to know any computer coding at all!
And by regularly adding fresh pictures and information about each puppy and posting blog entries that describe your breeding philosophy -- as well as a few tidbits about the life the puppies enjoy in your home before they meet their new families -- you'll turn your site into a visitor magnet for Yorkshire lovers.
They'll come back to your site again and again to see what's new with your puppies!
And when the time comes to sell the litter, all the puppies will be spoken for faster then you can say, "Who's a cute wittle doggy? Who? Who?"
(Check out the story of the Shiba Inu 6 to see how crazy people can get about sites that feature live updates about puppies.)
Well, Susan, we hope you found our advice helpful. Please keep in touch with us and let us know how it goes with your website!
And to the rest of our readers: if you already have a website, take five minutes to take a close look at your headline and copy.
Do they do a good job of speaking directly to your visitors and communicating the benefits of your product or service? Does your call to action tell them exactly what you want them to do on your site, and why?
If your answer is "no," or "maybe," set aside some time this week to work on strengthening your site copy. Your bank account will thank you for it down the road!
**We do not have a partnership with WordPress or iThemes or benefit from recommending them in any way. We just think they're great products you should know about.
--------------------------------------------------------------------------------
Talk to Us!
As always, we welcome your input on all our content.
Is there a particular topic you'd like us to address in an upcoming issue of the newsletter? Do you have a question about how to start an online business or make money on the Internet? You can tell us at:bizz@amiwired.com
Gasta Tech News: Seesaw
SeeSaw launches, UK’s answer to Hulu or another Joost?
Posted: 17 Feb 2010 04:52 AM PST
[UK] While we Brits wait, and wait, for any sign of a Hulu UK launch, a rival offering has stepped in to try and fill the void.
SeeSaw, the Arqiva-owned Online TV service based on assets bought from Kangaroo, the defunct joint venture between broadcasters BBC, ITV and Channel 4, has today opened its doors to the public.
And although the UI is pleasing to the eye, it faces the oh so familiar challenge of being a third-party aggregator: a dearth of exclusive content.
The service claims 3,000 hours of ad-supported content at launch garnered from the archives of BBC World Wide and the existing catch-up offerings of Channel 4 and Five. In other words, it’s mostly content that you can easily find elsewhere, meaning that SeeSaw has to compete largely on brand recognition and the convenience of having content, which is normally spread across the destination sites of multiple broadcasters, all in one place. That latter requires the majority of content to be licensed from every major player – and that won’t happen over night, if ever.
Anyone remember Joost?
The press release also boasts the lack of display advertising, adding to the ‘televisual’ user experience. I counted two full length pre-roll ads on the content that I sampled. TV-style ads lasting up to 30 seconds each, not those designed for the web, which felt a little heavy handed but presumably will please traditional advertisers. There’s mid-roll ads too.
Moving forward, SeeSaw aims to add a further 2,000 hours of programming on the service for its pay-per-view launch, scheduled for Q2. So it seems that despite their heavy-handiness, the ads won’t cut it alone.
OpenERP gets €3 million for US expansion
Posted: 17 Feb 2010 03:36 AM PST
[Belgium] Belgium’s OpenERP has just received a €3 million investment from Sofinnova Partners, as well as Iliad co-founder and manager Xavier Niel and board member Olivier Rosenfeld. The funding will be used primarily to reinforce the managerial team and open the company’s first US office in San Francisco.
30-year-old founder and CEO, Fabien Pinckaers, first started the company in 2005 and believes that the investment from Sofinnova Parnters and Xavier Niel mark a new era for the company. OpenERP’s integrated open source ERP software manages various administrative tasks – including purchasing and human resources – and currently has over 500 modules. Pinckaers says he weathered the storm of the financial crisis particularly well as restructuring tends to be very good for enterprise resource planning.
Thanks to the company’s community of over 300 members and integrators, the software is downloaded by more than 1,000 users per day. OpenERP’s client list includes the French postal service and elite French university, l’Ecole Nationale d’Administration in Strasbourg – remember former French President, Jacques Chirac? He went there.
The company’s headquarters are in Grand-Rosière, a rural part of Belgium that happens to be near the Université Catholique de Louvain – which has a large computer science department. OpenERP presently has 75 employees and an additional office in India.
Posted: 17 Feb 2010 04:52 AM PST
[UK] While we Brits wait, and wait, for any sign of a Hulu UK launch, a rival offering has stepped in to try and fill the void.
SeeSaw, the Arqiva-owned Online TV service based on assets bought from Kangaroo, the defunct joint venture between broadcasters BBC, ITV and Channel 4, has today opened its doors to the public.
And although the UI is pleasing to the eye, it faces the oh so familiar challenge of being a third-party aggregator: a dearth of exclusive content.
The service claims 3,000 hours of ad-supported content at launch garnered from the archives of BBC World Wide and the existing catch-up offerings of Channel 4 and Five. In other words, it’s mostly content that you can easily find elsewhere, meaning that SeeSaw has to compete largely on brand recognition and the convenience of having content, which is normally spread across the destination sites of multiple broadcasters, all in one place. That latter requires the majority of content to be licensed from every major player – and that won’t happen over night, if ever.
Anyone remember Joost?
The press release also boasts the lack of display advertising, adding to the ‘televisual’ user experience. I counted two full length pre-roll ads on the content that I sampled. TV-style ads lasting up to 30 seconds each, not those designed for the web, which felt a little heavy handed but presumably will please traditional advertisers. There’s mid-roll ads too.
Moving forward, SeeSaw aims to add a further 2,000 hours of programming on the service for its pay-per-view launch, scheduled for Q2. So it seems that despite their heavy-handiness, the ads won’t cut it alone.
OpenERP gets €3 million for US expansion
Posted: 17 Feb 2010 03:36 AM PST
[Belgium] Belgium’s OpenERP has just received a €3 million investment from Sofinnova Partners, as well as Iliad co-founder and manager Xavier Niel and board member Olivier Rosenfeld. The funding will be used primarily to reinforce the managerial team and open the company’s first US office in San Francisco.
30-year-old founder and CEO, Fabien Pinckaers, first started the company in 2005 and believes that the investment from Sofinnova Parnters and Xavier Niel mark a new era for the company. OpenERP’s integrated open source ERP software manages various administrative tasks – including purchasing and human resources – and currently has over 500 modules. Pinckaers says he weathered the storm of the financial crisis particularly well as restructuring tends to be very good for enterprise resource planning.
Thanks to the company’s community of over 300 members and integrators, the software is downloaded by more than 1,000 users per day. OpenERP’s client list includes the French postal service and elite French university, l’Ecole Nationale d’Administration in Strasbourg – remember former French President, Jacques Chirac? He went there.
The company’s headquarters are in Grand-Rosière, a rural part of Belgium that happens to be near the Université Catholique de Louvain – which has a large computer science department. OpenERP presently has 75 employees and an additional office in India.
Monday, 23 November 2009
Project Kelvin
Why Kelvin creates a technical advantage for NI
“I am strongly of the view that the global connectivity platform is coming to a cusp point where we are going to rapidly move to the global distribution of data, to the global distribution of functionality and the advent of large scale distribution of web services resulting in rapid creation of new services and business opportunities. In this world having access to high speed connectivity, a stable economic infrastructure, a highly educated workforce and an environment which is capable of providing attractive lifestyles are key points of competitive advantage. On top of this, Ireland, North and South, finds itself in a privileged geographical position, close to mainland Europe, shortest single hop to US from Europe and equally close to the north west African coast. This places it in a near unique position to act as one of the Global Web Service Nodes which will become key elements of the business and social infrastructure for the 21st century. The challenge now is to have the vision and confidence in ourselves to rise to claim this future. As a first step, for example, we could easily become the global repository for health service knowledge bases and educational knowledge bases, where combined with translation programme capabilities, we act as the primary platform providing health and education services online to the planet.
This new world sees us moving beyond global connectivity to global interactivity. There is a wonderful phrase on the ceiling of the Library of Congress in Washington DC - Too low they aim, who shoot beneath the stars. We simply need to raise our sights somewhat to make this happen”.
- Sinclair Stockman, former Chief Scientist, BT and NI Tech Exile
Our looming crisis / opportunity
Northern Ireland is at a crossroads. Traditional industries and familiar markets have been going through gut-wrenching restructuring and competition from overseas continues to impact our SME dominated economy. The requirement to change is facing not only companies, but each of us as individuals and all of us as communities. The key to change is innovation and the development of radically new technologies in new clusters, improvements of existing technologies or in better production processes.
Going live next year Project Kelvin, the new direct, secure, high capacity data cable to Northern America will provide us with technology that will enable us to build businesses and services that until now would not have been possible. We have a unique moment in time to build industries founded on the brilliance of our people and create the environment that will enable opportunity for everyone.
So, how do we capitalise on this? How can we achieve a position at the top of the value chain, rather than live off the dregs from the creativity from other regions? Matrix, the Northern Ireland science industry panel recently identified several global market opportunities available to Northern Ireland, ICT, Health, Media and Advanced Manufacturing; all may be monetised through the fibre connections of Project Kelvin.
Join us for the presentation of visions of new industry clusters that we can create to leverage Northern Ireland’s new unique unfair advantage. Let’s start to wonder “what if……?”
About Project Kelvin
Project Kelvin is a joint €30 million initiative between DETI and DCENR and is partly funded through the EC INTERREG IVA programme. The new cable will link Armagh, Ballymena, Belfast, Coleraine, Londonderry, Omagh, Portadown and Strabane to Europe and North America. In addition, the cable will also provide links to Letterkenny, Castleblayney, Dundalk, Drogheda and Monaghan. This build marks another key milestone in Hibernia Atlantic’s history, as the communications company is the first to deploy a cable from North America to this region. This build is also notable for Northern Ireland and global companies alike, as it offers a new wealth of capacity and the ability to directly and securely connect to Canada, US, UK and mainland Europe.
About Evening Series
NISP CONNECT’s Evening Series provides a distinctive perspective on today’s most challenging business issues facing start-ups by producing forums and case study presentations. The Evening Series creates an opportunity for science and technology sector leaders across all industries to connect in a relaxed and inspiring setting.
“I am strongly of the view that the global connectivity platform is coming to a cusp point where we are going to rapidly move to the global distribution of data, to the global distribution of functionality and the advent of large scale distribution of web services resulting in rapid creation of new services and business opportunities. In this world having access to high speed connectivity, a stable economic infrastructure, a highly educated workforce and an environment which is capable of providing attractive lifestyles are key points of competitive advantage. On top of this, Ireland, North and South, finds itself in a privileged geographical position, close to mainland Europe, shortest single hop to US from Europe and equally close to the north west African coast. This places it in a near unique position to act as one of the Global Web Service Nodes which will become key elements of the business and social infrastructure for the 21st century. The challenge now is to have the vision and confidence in ourselves to rise to claim this future. As a first step, for example, we could easily become the global repository for health service knowledge bases and educational knowledge bases, where combined with translation programme capabilities, we act as the primary platform providing health and education services online to the planet.
This new world sees us moving beyond global connectivity to global interactivity. There is a wonderful phrase on the ceiling of the Library of Congress in Washington DC - Too low they aim, who shoot beneath the stars. We simply need to raise our sights somewhat to make this happen”.
- Sinclair Stockman, former Chief Scientist, BT and NI Tech Exile
Our looming crisis / opportunity
Northern Ireland is at a crossroads. Traditional industries and familiar markets have been going through gut-wrenching restructuring and competition from overseas continues to impact our SME dominated economy. The requirement to change is facing not only companies, but each of us as individuals and all of us as communities. The key to change is innovation and the development of radically new technologies in new clusters, improvements of existing technologies or in better production processes.
Going live next year Project Kelvin, the new direct, secure, high capacity data cable to Northern America will provide us with technology that will enable us to build businesses and services that until now would not have been possible. We have a unique moment in time to build industries founded on the brilliance of our people and create the environment that will enable opportunity for everyone.
So, how do we capitalise on this? How can we achieve a position at the top of the value chain, rather than live off the dregs from the creativity from other regions? Matrix, the Northern Ireland science industry panel recently identified several global market opportunities available to Northern Ireland, ICT, Health, Media and Advanced Manufacturing; all may be monetised through the fibre connections of Project Kelvin.
Join us for the presentation of visions of new industry clusters that we can create to leverage Northern Ireland’s new unique unfair advantage. Let’s start to wonder “what if……?”
About Project Kelvin
Project Kelvin is a joint €30 million initiative between DETI and DCENR and is partly funded through the EC INTERREG IVA programme. The new cable will link Armagh, Ballymena, Belfast, Coleraine, Londonderry, Omagh, Portadown and Strabane to Europe and North America. In addition, the cable will also provide links to Letterkenny, Castleblayney, Dundalk, Drogheda and Monaghan. This build marks another key milestone in Hibernia Atlantic’s history, as the communications company is the first to deploy a cable from North America to this region. This build is also notable for Northern Ireland and global companies alike, as it offers a new wealth of capacity and the ability to directly and securely connect to Canada, US, UK and mainland Europe.
About Evening Series
NISP CONNECT’s Evening Series provides a distinctive perspective on today’s most challenging business issues facing start-ups by producing forums and case study presentations. The Evening Series creates an opportunity for science and technology sector leaders across all industries to connect in a relaxed and inspiring setting.
Thursday, 20 August 2009
Surfni.com local events exhibition in Animation by Joel Simon and Steve Noonan
Surfni.com local events exhibition in Animation
An exhibition of new work by two of Northern Ireland’s foremost animators.
Opening with refreshments on Thursday the 27 August 2009 5pm-7pm
The work will be on show until the of 25 September, gallery opening hours are Tuesday - Friday 11am – 3pm
The exhibition is on at the A.D.F gallery, ground floor 109-113 Royal Avenue, Belfast admission is free and the gallery is fully accessible.
Joel Simon and Steve Noonan has been working professionaly in the field of animation for many years and have received both national and international acclaim for their work.
For this joint exhibition Joel will be presenting work form a project entitled May Vary which represents a little snapshot of an experience which he had as an amputee. Standing out, as he did on a particular day, by default, as opposed to standing out by design. Steve on the other hand will present an insight to the mechanics of his new animation Pat’s World which looks at the everyday life of a children’s animated character who brings the joys of reading, writing and counting to the nation, that is however until the camera stops rolling and the true identify of ‘Pat’ becomes known to the world.
Further information on the individual artists
Joel Simon
Joel moved to Belfast in 2005 and spent his first two years here working on a low-budget animated short film Ciderpunks which won him several awards, after much trial and error, and a year of fundraising.
Subsequently, he established Flickerpix Animation Studios in East
Belfast which has produced Buska & Barney for UTV, a film on Malaria for Comic Relief, and has directed animated series such as On The Air with Gerry Anderson and Days Like This for BBC NI as well as short films like Horn OK Please, an Indian – Northern Irish collaboration which has won 15 international awards to date. Joel still likes to think up new characters and still lives in Belfast.
An exhibition of new work by two of Northern Ireland’s foremost animators.
Opening with refreshments on Thursday the 27 August 2009 5pm-7pm
The work will be on show until the of 25 September, gallery opening hours are Tuesday - Friday 11am – 3pm
The exhibition is on at the A.D.F gallery, ground floor 109-113 Royal Avenue, Belfast admission is free and the gallery is fully accessible.
Joel Simon and Steve Noonan has been working professionaly in the field of animation for many years and have received both national and international acclaim for their work.
For this joint exhibition Joel will be presenting work form a project entitled May Vary which represents a little snapshot of an experience which he had as an amputee. Standing out, as he did on a particular day, by default, as opposed to standing out by design. Steve on the other hand will present an insight to the mechanics of his new animation Pat’s World which looks at the everyday life of a children’s animated character who brings the joys of reading, writing and counting to the nation, that is however until the camera stops rolling and the true identify of ‘Pat’ becomes known to the world.
Further information on the individual artists
Joel Simon
Joel moved to Belfast in 2005 and spent his first two years here working on a low-budget animated short film Ciderpunks which won him several awards, after much trial and error, and a year of fundraising.
Subsequently, he established Flickerpix Animation Studios in East
Belfast which has produced Buska & Barney for UTV, a film on Malaria for Comic Relief, and has directed animated series such as On The Air with Gerry Anderson and Days Like This for BBC NI as well as short films like Horn OK Please, an Indian – Northern Irish collaboration which has won 15 international awards to date. Joel still likes to think up new characters and still lives in Belfast.
Sunday, 9 August 2009
FAQ on Gasta white label solution
FAQ on Gasta white label solution
How will our branded site receive traffic?
a) Case 1 - A new domain with no existing traffic or index on Google
· As a Gasta Partner you will be connected with 200 active sites on the Gasta Network that have over 110,000 indexed pages in Google
· Our network will cross promote you internally across all our sites (http://gasta.com/ads/adnetwork)
· Gasta serves between 250k to 500k searches a day <-- We will push you domain
· You domain will be picked up and indexed on Google within 24-72 hours of launching
· Case example Gasta.cn <- when initially launched it was index with over 12,000 pages on Google with 6 weeks
b) Case 2 - Existing domain
· You can bring in an existing domain
· As previous applies.
Will we need to SEO the site our selves
· No, our sites are completely SEO optimised using our platform. The only thing we start out doing is creating a dictionary of keywords that describe your site (see - baroneracing.com HomePage) - this leverages and helps search engines both understand and create an index for you site.
· Our system takes care of the rest - for example Google SiteMaps, Meta Titles etc.
· We can provide you with a complete admin interface that allows you to tweak and add keywords and SEO mark-up or we can care-take this for you.
Who will host it?
· We can will host it - however we can offer to install the site on your own server if you wish.
Can we customize the links on the home page
a) Standard implementation (eg. baroneracing.com or gasta.com)
· Yes, the home page is completely customisable.
· The standard layout will allow you to change the keywords (tabbed directory) and ALL text on the home page.
· This is controlled from your admin area, or care-taken by our support team.
b) Custom implementation
· We can 100% create a customised homepage for you - alternative designs or new features as you request
Will there be adsense ads in our result page
· You can turn ads on and off via the control panel.
· If you wish to have adsense (or any other simliar third party ads) you can control them from you control panel.
· Your ads, your revenue, your option.
Note: On Ads
· The Gasta White Label has it's own version of adsense built in. We call these 'InstantAds' and 'SearchMatch'.
· Using the example http://gasta.com/Search/casino
o Draw you focus to the top left logo and the grey bar - directly below this is 'SearchMatch'.
o Now to the right column and at the top - notice your ad - this is 'InstantAds'.
· You can control the number of ads you wish to display in each unit via the admin.
· Both ad types can cross pollinate with each other.
· The Ad scope (this is how the system decides what ads to be displayed) can be set to 'exact' or 'universal'
o 'exact' is a direct keyword or contextual match
o 'universal' - display an exact match first (if available) and always display 'ad stock' regardless.
In addition
· You can sell you ad space if desired directly.
· You can create your own network of related sites.
· You can export you ads to existing sites (similar to Google Adsense)
· We can sell ad space for you.
· Turn the feature off.
I would suggest that the ads system be filled with a library of your corporate and associated network services and set to universally be displayed.
Gasta white label solution comes in three partnered solutions.
Basic
· We retain control of all Ads and Revenue including Google, SearchMatch, InstantAds and other third party campaigns
· Only the logo and keywords can be customised
· Branding and Copyright remains as part of the Gasta Network
Partnered
· As part of the Gasta Search Network all advertising revenue sold to third parties via your domain is split evenly on SearchMatch & InstantAds.
· All third party advert revenue (eg. Google Adsense, Trade Doubler etc.) on your site is 100% is retained by your company.
· You will receive a 50% discount on all adverts you place across the entire Gasta Network.
· Ad revenue sharing is completely optional. You may turn the ad system off.
· Initial set-up cost
Dedicated
· 100% Control of Ad system and 100% retained Advertising revenue
· 100% Branding as Your Company
· Create your own Exclusive Ad Network and Ad Content.
In addition we can provide you with a completely bespoke design. We can offer to redesign the home page or results page to suit your company needs.
How will our branded site receive traffic?
a) Case 1 - A new domain with no existing traffic or index on Google
· As a Gasta Partner you will be connected with 200 active sites on the Gasta Network that have over 110,000 indexed pages in Google
· Our network will cross promote you internally across all our sites (http://gasta.com/ads/adnetwork)
· Gasta serves between 250k to 500k searches a day <-- We will push you domain
· You domain will be picked up and indexed on Google within 24-72 hours of launching
· Case example Gasta.cn <- when initially launched it was index with over 12,000 pages on Google with 6 weeks
b) Case 2 - Existing domain
· You can bring in an existing domain
· As previous applies.
Will we need to SEO the site our selves
· No, our sites are completely SEO optimised using our platform. The only thing we start out doing is creating a dictionary of keywords that describe your site (see - baroneracing.com HomePage) - this leverages and helps search engines both understand and create an index for you site.
· Our system takes care of the rest - for example Google SiteMaps, Meta Titles etc.
· We can provide you with a complete admin interface that allows you to tweak and add keywords and SEO mark-up or we can care-take this for you.
Who will host it?
· We can will host it - however we can offer to install the site on your own server if you wish.
Can we customize the links on the home page
a) Standard implementation (eg. baroneracing.com or gasta.com)
· Yes, the home page is completely customisable.
· The standard layout will allow you to change the keywords (tabbed directory) and ALL text on the home page.
· This is controlled from your admin area, or care-taken by our support team.
b) Custom implementation
· We can 100% create a customised homepage for you - alternative designs or new features as you request
Will there be adsense ads in our result page
· You can turn ads on and off via the control panel.
· If you wish to have adsense (or any other simliar third party ads) you can control them from you control panel.
· Your ads, your revenue, your option.
Note: On Ads
· The Gasta White Label has it's own version of adsense built in. We call these 'InstantAds' and 'SearchMatch'.
· Using the example http://gasta.com/Search/casino
o Draw you focus to the top left logo and the grey bar - directly below this is 'SearchMatch'.
o Now to the right column and at the top - notice your ad - this is 'InstantAds'.
· You can control the number of ads you wish to display in each unit via the admin.
· Both ad types can cross pollinate with each other.
· The Ad scope (this is how the system decides what ads to be displayed) can be set to 'exact' or 'universal'
o 'exact' is a direct keyword or contextual match
o 'universal' - display an exact match first (if available) and always display 'ad stock' regardless.
In addition
· You can sell you ad space if desired directly.
· You can create your own network of related sites.
· You can export you ads to existing sites (similar to Google Adsense)
· We can sell ad space for you.
· Turn the feature off.
I would suggest that the ads system be filled with a library of your corporate and associated network services and set to universally be displayed.
Gasta white label solution comes in three partnered solutions.
Basic
· We retain control of all Ads and Revenue including Google, SearchMatch, InstantAds and other third party campaigns
· Only the logo and keywords can be customised
· Branding and Copyright remains as part of the Gasta Network
Partnered
· As part of the Gasta Search Network all advertising revenue sold to third parties via your domain is split evenly on SearchMatch & InstantAds.
· All third party advert revenue (eg. Google Adsense, Trade Doubler etc.) on your site is 100% is retained by your company.
· You will receive a 50% discount on all adverts you place across the entire Gasta Network.
· Ad revenue sharing is completely optional. You may turn the ad system off.
· Initial set-up cost
Dedicated
· 100% Control of Ad system and 100% retained Advertising revenue
· 100% Branding as Your Company
· Create your own Exclusive Ad Network and Ad Content.
In addition we can provide you with a completely bespoke design. We can offer to redesign the home page or results page to suit your company needs.
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