At a high level, many in those in the performance marketing space fall under the general umbrella that is affiliate marketing, i.e. acting as commissioned agents promoting a third-party product. But, are those in our space really affiliates? If we look at a vast majority of dollars flowing into the cpa networks, we would argue that their affiliates aren't affiliates. They are different. They are risk takers - seekers of media opportunity who look for an offer not because they run a site which needs it but because they have access to traffic where that offer could turn a profit. (It was that distinction which motivated our piece, "Affiliates are from Mars. Arbitrages are from Venus.") Affiliates and arbitragers occasionally overlap, one that comes to mind is a site like PlentyofFish, but the risk tolerance and risk seeking behavior profiles differ so greatly that each has a different type of company to service it. We could just as easily say, Affiliate networks are from Mars and CPA Networks are from Venus. An account manager from Commission Junction or Linkshare would find their head spinning if dropped into a similar position at one of the leading CPA Networks. There is a downside though of this distinction and the risk taking that drives it, and it shows itself in the number and types of advertisers that work with each company.
As we mentioned in our article two weeks ago, take a look at the top advertisers at an affiliate network, compare that to a cpa network, and don't be surprised when no overlap exists. Risk is not for everyone. In the arbitrage world, publishers aren't the only ones who take risks, advertisers do too. The risk publishers take can at times come at the expense of the advertiser. Making money arbitraging traffic often requires a maniacal focus on data and the profits, when successful, can lead to those running them to put blinders on. So, while the high performance marketer is at one level aligned with the advertiser - being paid on performance - that doesn't imply actual alignment. Take our favorite example of a diet continuity program, one that understands the nuances of the high performance marketing space. The balance they must face is having a high price point to pay the "affiliates" as well as how to make money off customers who enter with low intent and a below average lifespan. A less sophisticated marketer would work on paying a competitive rate but not have the insight to prepare operationally for the different type of customer they will receive. They would assume that those marketing the product would have their best interest at heart (customers who signed up with a definitive interest in the product with an intent to stay subscribed) as opposed to marketers taking a purely transactional view that has them trying to get as many signups as possible, regardless.
The feedback loop isn't quite perfect, and part of the challenge in the system is the value that cpa networks provide and the position of strength that the elite high performance marketers command within those organizations. Speaking to the first point, the cpa networks offer more than access to advertisers. They act as cash flow float machines for their biggest partners - paying on a weekly basis and ensuring their biggest spenders can keep sending the traffic. Two plus years ago before this became common place a large arbitrager might have to shut down the traffic because they hit their limit on the credit cards. Once funds would clear at the end of the month, they could pay off their credit cards and start traffic again. By receiving money before they reach their limit, they can manage the balance (literally and figuratively). Doing that means that the majority of networks with affiliates like this aren't in the dark about their activities. They maintain plausible deniability but not complete ignorance, and they face tough headwinds when trying to promote change. A liquid marketplace for that marketer's traffic exists, so if the network wants to restrict the publisher's activities, several other networks wait in the wings to take the traffic. And, it's not just flogs of which we speak; that's just a more extreme scenario.
An interesting thing has started to transpire as a result of this risk - a new breed of consolidation. The skills needed to navigate between arbitrager and advertiser mean that only the strong can play in this higher risk environment. Others can't make the balance work, losing either the advertiser or the marketer. The rules of the game have changed. Only a smaller number of people can find scale, but that same level of sophistication hasn't reached all networks. More and more find themselves not prepared for the challenges of managing the network. They either aren't prepared or find the balance not well suited to their own risk thresholds. So, what have they done? More and more have decided to try and do it themselves. Affiliate Fuel is just the latest. Here is what they sent out to affiliates March 26, 2009:
Dear Affiliates:
Experian Interactive Media, who owns Affiliate Fuel, has decided to take a different direction with our affiliate network. We are changing our focus from an affiliate network to an internal marketing channel.
Therefore, effective 4/1/09, we will unfortunately need to suspend our business relationship with you. If there are fees owed to you, you will receive your final check on or around 4/15/09. Please note: As of 4/1/09, your Affiliate Fuel login will no longer work and your account will not be credited for any activity as of this date.
We would like to say thank you for your business and good luck in your future endeavors.
There has long been the notion of a private offer, but now we are finding the creation of a private network. To the outside world, the offers they source they also place. It's not that dissimilar from a display ad network. The display ad network buys traffic from third-parties, but the third parties have only limited control over how the ads get placed. There is also a financial reason for taking things in-house, especially if your network struggles to compete on the big stage - profit. A network that can buy its own media can operate at a higher margin than one who must operate on generally razor thin margins to maintain competitive. This isn't to say that all smaller networks will change or that opportunity doesn't exist for them. But we are entering a different landscape, one more polarized than before where risk is becoming an ever increasing factor. Some choose to take on risk with publishers. Others are now trying to take the risk in-house.
Showing posts with label Northern Ireland marketing. Show all posts
Showing posts with label Northern Ireland marketing. Show all posts
Thursday, 2 April 2009
Tuesday, 31 March 2009
Gasta Advertising:The new fundamentals of digital engagement
Long, long ago, way back in 2005, engagement was the cause du jour of mediaologists and media metricians.
Enthusiasm for the concept was so great that, for a brief period, agency and marketing personnel had "engagement" added to their titles: Chief Engagement Officer became the new meaning of "CEO."
By April 2006, the Advertising Research Foundation issued its official definition of engagement -- "Engagement is turning on a prospect to a brand idea enhanced by the surrounding context."
Find that definition unsatisfying? You are called legion, for you are many.
Since then, agencies, advertisers, and research companies have taken stabs at just how to measure engagement.
A new book published this year attempts to lay out not just a definition of engagement as it pertains to the digital space, but how to accomplish it. Written by Leland Harden and Bob Heyman, two of the earliest pioneers in the online advertising space, "Digital Engagement" could be seen as a follow-up and update to their book "Net Results.2," which itself was an update of "Net Results: Web Marketing that Works" -- a book I look to as being the first real textbook on web marketing.
To call "Digital Engagement" a follow-up, however, would be unfair. Instead, it's a whole new "how-to" playbook for planning and measuring online advertising. It also expands its scope, looking beyond banners, keywords, and websites to include examples of virality, mobile marketing, PR, blogging, widgets, social media, affiliate marketing, and more.
In this book, Harden and Heyman are not articulating the principles of what motivates behavior (like Martin Lindstrom's "Buyology") or exploring the philosophy of media and culture (Theodor Adorno's "Culture Industry"). These guys want you to know what others have done, what the outcome was, and how you might go about doing it yourself.
The book is replete with case studies for each tactic they cover. For example, what are the things to consider when optimizing your website?
First, you get a rule: If your site launched more than a year ago, it's time to dust it off and give it a work-over. It might need a lot, it might only need a little. But to find out, read on.
Harden and Heyman give us a list of some analytics tools that make your site optimization job easier. Then there is a list of best practices. Then questions to ask yourself at the outset -- answers that will determine which of those practices are best for you. After that, they provide tactics for communicating with your marketplace about your changes.
Throughout the book are brief descriptions of what some companies are doing with their sites -- good or bad -- and finally, a brief case study (the chapter about making over your site is a case study for Tommy Hilfiger).
The best thing about the book is that there are so many examples of what companies are doing with the full range of digital tools and tactics available to them.
Some of the play-by-play can seem rudimentary at times. The brief review on why online video is important, or the examples of what online video might cost, seem more relevant to an audience reading two or three years ago. But a list of video-sharing sites is a welcome quick review resource. Or a proposed formula for measuring success from TubeMogul, the online video analytics and distribution company, will appeal to quants who are looking for a way to prove the effectiveness of a video campaign.
As a media nerd, something that stood out most was the formula for calculating a total engagement index (TEI), contributed by Eric Peterson of WebAnalyticsDemystified.com. There may be other variables for defining and determining engagement, but this is the first time I've seen anyone use something beyond just, say, time spent, as a method for articulating engagement.
Click depth x Loyalty x Recency x Duration x Interactivity x Subscription / 6 = TEI.
All of these variables have to be assigned by whomever is doing the measuring, which means that the formula can mean whatever you want it to mean. And that means that engagement remains an amorphous designation. But at least it is an attempt at definition and determination that no one else is offering.
Harden and Heyman are offering this and other things they've found in their examination of today's practice of the online advertising discipline.
At the outset, the book participates in some of the usual "traditional-media-is-doomed" predictions common among the digerati's more zealous advocates ("newspapers, magazines, and television went down in flames in 2007").
The biggest problem with books like this, however, is the same thing that afflicts all bound volumes dealing with digital media, marketing, trends, culture, and the rest as their subjects: By the time the information is recorded, edited, re-edited, printed, and bound, the world the text reflects has changed. Certain companies called out as either examples or resources will no longer exist; forecasts for spending or usage are outdated almost as soon as they are released.
But the fundamentals of "how-to" and "what-to-do" put forth in "Digital Engagement" should hold steady long enough to make the book a good guide for the digital marketer starting out today or wishing to make the change from just buying banners and keywords (though there are good suggestions for doing both).
You don't have to read it straight through. The chapters are clearly listed by tactic ("Search Engine Marketing," "Public Relations 2.0"). Go straight to the chapter relevant to what you are considering and review it.
At the beginning of "Ogilvy on Advertising" (still the greatest advertising book ever written), David Ogilvy quotes: "When Aeschines spoke, they said, 'How well he speaks.' But when Demosthenes spoke, they said, 'Let us march against Philip.'"
What this means is that it doesn't matter how much you like the advertising, what matters is that you buy the product. "Digital Engagement" is an excellent lesson plan for getting that done using digital and emerging media.
By Jim Meskauskas
March 31, 2009
Enthusiasm for the concept was so great that, for a brief period, agency and marketing personnel had "engagement" added to their titles: Chief Engagement Officer became the new meaning of "CEO."
By April 2006, the Advertising Research Foundation issued its official definition of engagement -- "Engagement is turning on a prospect to a brand idea enhanced by the surrounding context."
Find that definition unsatisfying? You are called legion, for you are many.
Since then, agencies, advertisers, and research companies have taken stabs at just how to measure engagement.
A new book published this year attempts to lay out not just a definition of engagement as it pertains to the digital space, but how to accomplish it. Written by Leland Harden and Bob Heyman, two of the earliest pioneers in the online advertising space, "Digital Engagement" could be seen as a follow-up and update to their book "Net Results.2," which itself was an update of "Net Results: Web Marketing that Works" -- a book I look to as being the first real textbook on web marketing.
To call "Digital Engagement" a follow-up, however, would be unfair. Instead, it's a whole new "how-to" playbook for planning and measuring online advertising. It also expands its scope, looking beyond banners, keywords, and websites to include examples of virality, mobile marketing, PR, blogging, widgets, social media, affiliate marketing, and more.
In this book, Harden and Heyman are not articulating the principles of what motivates behavior (like Martin Lindstrom's "Buyology") or exploring the philosophy of media and culture (Theodor Adorno's "Culture Industry"). These guys want you to know what others have done, what the outcome was, and how you might go about doing it yourself.
The book is replete with case studies for each tactic they cover. For example, what are the things to consider when optimizing your website?
First, you get a rule: If your site launched more than a year ago, it's time to dust it off and give it a work-over. It might need a lot, it might only need a little. But to find out, read on.
Harden and Heyman give us a list of some analytics tools that make your site optimization job easier. Then there is a list of best practices. Then questions to ask yourself at the outset -- answers that will determine which of those practices are best for you. After that, they provide tactics for communicating with your marketplace about your changes.
Throughout the book are brief descriptions of what some companies are doing with their sites -- good or bad -- and finally, a brief case study (the chapter about making over your site is a case study for Tommy Hilfiger).
The best thing about the book is that there are so many examples of what companies are doing with the full range of digital tools and tactics available to them.
Some of the play-by-play can seem rudimentary at times. The brief review on why online video is important, or the examples of what online video might cost, seem more relevant to an audience reading two or three years ago. But a list of video-sharing sites is a welcome quick review resource. Or a proposed formula for measuring success from TubeMogul, the online video analytics and distribution company, will appeal to quants who are looking for a way to prove the effectiveness of a video campaign.
As a media nerd, something that stood out most was the formula for calculating a total engagement index (TEI), contributed by Eric Peterson of WebAnalyticsDemystified.com. There may be other variables for defining and determining engagement, but this is the first time I've seen anyone use something beyond just, say, time spent, as a method for articulating engagement.
Click depth x Loyalty x Recency x Duration x Interactivity x Subscription / 6 = TEI.
All of these variables have to be assigned by whomever is doing the measuring, which means that the formula can mean whatever you want it to mean. And that means that engagement remains an amorphous designation. But at least it is an attempt at definition and determination that no one else is offering.
Harden and Heyman are offering this and other things they've found in their examination of today's practice of the online advertising discipline.
At the outset, the book participates in some of the usual "traditional-media-is-doomed" predictions common among the digerati's more zealous advocates ("newspapers, magazines, and television went down in flames in 2007").
The biggest problem with books like this, however, is the same thing that afflicts all bound volumes dealing with digital media, marketing, trends, culture, and the rest as their subjects: By the time the information is recorded, edited, re-edited, printed, and bound, the world the text reflects has changed. Certain companies called out as either examples or resources will no longer exist; forecasts for spending or usage are outdated almost as soon as they are released.
But the fundamentals of "how-to" and "what-to-do" put forth in "Digital Engagement" should hold steady long enough to make the book a good guide for the digital marketer starting out today or wishing to make the change from just buying banners and keywords (though there are good suggestions for doing both).
You don't have to read it straight through. The chapters are clearly listed by tactic ("Search Engine Marketing," "Public Relations 2.0"). Go straight to the chapter relevant to what you are considering and review it.
At the beginning of "Ogilvy on Advertising" (still the greatest advertising book ever written), David Ogilvy quotes: "When Aeschines spoke, they said, 'How well he speaks.' But when Demosthenes spoke, they said, 'Let us march against Philip.'"
What this means is that it doesn't matter how much you like the advertising, what matters is that you buy the product. "Digital Engagement" is an excellent lesson plan for getting that done using digital and emerging media.
By Jim Meskauskas
March 31, 2009
Wednesday, 25 March 2009
Gasta Tech News: Digital Platform Advertising,Robert Moskowitz part 2.
By Robert Moskowitz part 2.
Another factor may simply be structural. Karna Crawford, EVP, chief media and connections officer at Engauge, a total marketing solutions agency, thinks that: "When you can buy huge scale one time with a quick hit, that's worth a premium. 'American Idol.' 'The Super Bowl.' That's a huge audience available for a finite period of time. Because people are so engaged with the content, the advertising is more likely to be paid attention to. And a lot of products want to advertise there, which also drives up the price. The digital space doesn't command such a premium because your audience has exponentially more opportunity to take control and move away."
Historically, advertisers have been hesitant to push dollars into something new and unproven. "Think of the internet now versus 1995," Crawford says. "Wireless isn't proven in many instances, a lot of advertisers still don't know how to use it, don't feel confident about the expected ROI. So the prices are significantly lower than a video ad on ESPN, which is tried and true. It's the same adoption cycle you'd see for any other product."
The practical value of online advertising is also determined by the needs and strategies of the advertisers. Todd Riley, senior vice president, digital media & integrated strategies at Doner, headquartered in Southfield, Mich., the largest independently-owned advertising agency in the world, points out that, "The real benefit of the online space is the ability to engage, now. For example, a car purchase requires a lot of research. Digital media has the ability to make many relevant connections to content to help the process along. A can of Coke, on the other hand, can be purchased by anyone at anytime, so engagement is nice, but much less important."
Given all this, the inability of online advertising to fully replace the income lost from offline advertising probably reflects that advertisers simply don't perceive it to have an equivalent value.
For one thing, in today's more complex advertising environment, it's more difficult to accurately define and pinpoint ROI. "Is the goal a direct sale," asks Spiegel, "or the overall increase in sales during and after the campaign? I continue to support the idea that different media channels can support different goals/metrics and that a 'one vs. the other' comparison isn't all that useful."
"You're hoping to get different outcomes from the various media," Ellet points out. "It's why you're thinking about one medium versus another. They all relate to an overall objective, but the way you're going to use the media is very different. Online advertising might be about requests for information, driving sales, traffic, and so forth. Offline advertising might be about raising awareness or changing beliefs or attitudes about your product. Every advertise has different priorities; some are all about raising awareness and so are willing to pay more for that outcome."
"CPM is one useful benchmark," says Ben Kunz, director of strategic planning with MediAssociates, a media planning and buying agency, "the other is probably cost per inquiry -- how much do I spend to make my phone ring? The relative value of offline tends to be less in both areas. It's more easily measured, and it's putting a lot of downward pressure on CPMs."
CPMs in a high-end financial magazine might be $60, but advertisers recognize that people don't read every page of the magazine.
On the other hand, says Kunz: "you have to be careful not to take that logic too far. People spend four hours a day watching TV. That's two months per year. Internet gets a lot of buzz, but TV washes over you and you may be exposed to a commercial that you would not click on, on the internet. There is a lot of value in offline media."
"It's not news," Maitra says, "that print is in trouble and readers are migrating online. As a result, we're seeing innovation in terms of what kinds of ads we use, we're looking at better metrics, and we're learning how one medium can amplify another."
Central to success in today's complex advertising environment is an understanding that we live in a very fluid world. People now watch TV while sending emails and tweeting. They read magazines and then go online to check details about what they've read. As a result, there are now very complex relationships across the media types and channels. Advertisers are learning to look for the relative contributions of different media in different campaigns, different situations. For example, a successful TV campaign can lead to a huge jump in the number of online searches for a product or a company name.
"The idea that 'digital's not getting its fair share of the advertising dollars' is bit of a fallacy," Crawford argues. "Advertisers may want digital to be 50 percent of their media mix, but that doesn't mean it has to be 50 percent of their dollar spend. There's too much dialog about the dollars and not enough about the share of the media mix that's going toward digital."
"Obviously, budgets have been cut and cut and cut," Crawford acknowledges, "but media vendors are really hurting for advertiser dollars. So advertisers should start asking for improvements in pricing, interesting pricing models, and set some precedents to build on when the economy gets healthier."
"Marketers need to advertise where their consumers spend their time," says Spiegel. "In time, most, if not all, media channels will become digitized and this comparison will be moot."
Another factor may simply be structural. Karna Crawford, EVP, chief media and connections officer at Engauge, a total marketing solutions agency, thinks that: "When you can buy huge scale one time with a quick hit, that's worth a premium. 'American Idol.' 'The Super Bowl.' That's a huge audience available for a finite period of time. Because people are so engaged with the content, the advertising is more likely to be paid attention to. And a lot of products want to advertise there, which also drives up the price. The digital space doesn't command such a premium because your audience has exponentially more opportunity to take control and move away."
Historically, advertisers have been hesitant to push dollars into something new and unproven. "Think of the internet now versus 1995," Crawford says. "Wireless isn't proven in many instances, a lot of advertisers still don't know how to use it, don't feel confident about the expected ROI. So the prices are significantly lower than a video ad on ESPN, which is tried and true. It's the same adoption cycle you'd see for any other product."
The practical value of online advertising is also determined by the needs and strategies of the advertisers. Todd Riley, senior vice president, digital media & integrated strategies at Doner, headquartered in Southfield, Mich., the largest independently-owned advertising agency in the world, points out that, "The real benefit of the online space is the ability to engage, now. For example, a car purchase requires a lot of research. Digital media has the ability to make many relevant connections to content to help the process along. A can of Coke, on the other hand, can be purchased by anyone at anytime, so engagement is nice, but much less important."
Given all this, the inability of online advertising to fully replace the income lost from offline advertising probably reflects that advertisers simply don't perceive it to have an equivalent value.
For one thing, in today's more complex advertising environment, it's more difficult to accurately define and pinpoint ROI. "Is the goal a direct sale," asks Spiegel, "or the overall increase in sales during and after the campaign? I continue to support the idea that different media channels can support different goals/metrics and that a 'one vs. the other' comparison isn't all that useful."
"You're hoping to get different outcomes from the various media," Ellet points out. "It's why you're thinking about one medium versus another. They all relate to an overall objective, but the way you're going to use the media is very different. Online advertising might be about requests for information, driving sales, traffic, and so forth. Offline advertising might be about raising awareness or changing beliefs or attitudes about your product. Every advertise has different priorities; some are all about raising awareness and so are willing to pay more for that outcome."
"CPM is one useful benchmark," says Ben Kunz, director of strategic planning with MediAssociates, a media planning and buying agency, "the other is probably cost per inquiry -- how much do I spend to make my phone ring? The relative value of offline tends to be less in both areas. It's more easily measured, and it's putting a lot of downward pressure on CPMs."
CPMs in a high-end financial magazine might be $60, but advertisers recognize that people don't read every page of the magazine.
On the other hand, says Kunz: "you have to be careful not to take that logic too far. People spend four hours a day watching TV. That's two months per year. Internet gets a lot of buzz, but TV washes over you and you may be exposed to a commercial that you would not click on, on the internet. There is a lot of value in offline media."
"It's not news," Maitra says, "that print is in trouble and readers are migrating online. As a result, we're seeing innovation in terms of what kinds of ads we use, we're looking at better metrics, and we're learning how one medium can amplify another."
Central to success in today's complex advertising environment is an understanding that we live in a very fluid world. People now watch TV while sending emails and tweeting. They read magazines and then go online to check details about what they've read. As a result, there are now very complex relationships across the media types and channels. Advertisers are learning to look for the relative contributions of different media in different campaigns, different situations. For example, a successful TV campaign can lead to a huge jump in the number of online searches for a product or a company name.
"The idea that 'digital's not getting its fair share of the advertising dollars' is bit of a fallacy," Crawford argues. "Advertisers may want digital to be 50 percent of their media mix, but that doesn't mean it has to be 50 percent of their dollar spend. There's too much dialog about the dollars and not enough about the share of the media mix that's going toward digital."
"Obviously, budgets have been cut and cut and cut," Crawford acknowledges, "but media vendors are really hurting for advertiser dollars. So advertisers should start asking for improvements in pricing, interesting pricing models, and set some precedents to build on when the economy gets healthier."
"Marketers need to advertise where their consumers spend their time," says Spiegel. "In time, most, if not all, media channels will become digitized and this comparison will be moot."
Friday, 13 March 2009
Surfni Marketing: Googles almighty front page
Belfast online marketing with surfni.com
If every site that was promised to be on the front page of Google results page was actually there it would make the page stretch from here to the moon. No wonder Google itself has a disclaimer on its policy pages that puts distance between it and the exhorbitant claims of all SEO companies.
The fact is search engines are dealing with a massive living organism of data that contains all the emotions, temptations and frustrations of human kind. But Google cannot presume to be godlike in its wisdom and allocation.
Enter small local regional search engines like www.surfni.com
Surfni is so popular in Belfast simply for that reason, that it can offer the advertiser the local market, surfni.com is in the schools, college campus, and workplaces of Belfast, and that is the reason why so many local Belfast advertisers value it so highly.
If every site that was promised to be on the front page of Google results page was actually there it would make the page stretch from here to the moon. No wonder Google itself has a disclaimer on its policy pages that puts distance between it and the exhorbitant claims of all SEO companies.
The fact is search engines are dealing with a massive living organism of data that contains all the emotions, temptations and frustrations of human kind. But Google cannot presume to be godlike in its wisdom and allocation.
Enter small local regional search engines like www.surfni.com
Surfni is so popular in Belfast simply for that reason, that it can offer the advertiser the local market, surfni.com is in the schools, college campus, and workplaces of Belfast, and that is the reason why so many local Belfast advertisers value it so highly.
Thursday, 12 March 2009
Online Marketing in Belfast: Surfni.com
When you want to market online in Belfast, the best place to start is with Gasta.com Most People in Belfast will start an online search campaign with Gasta.com because of its price efficient keywords.
Gasta also owns and controls two very popular websites for West Belfast Surfni.com and Andersonstown.com. As well as this, for Northern Ireland online marketing in general Gasta is the best place to start as they own and control most of the domains for major cities and Key Property websites.
A well established player in European, US, and Asian search, The Gasta.com search engine network currently consists of 450+ Domains, is translated into six languages, offers a contextualised ad system, powerful SEO options, keyword management tools, and full service administration to create, launch, and quickly deploy new search engines in emerging markets and geographical regions as needed.
Gasta has created a very easy to use back-end admin system that is designed for non technical use, within the admin you can add new keywords, manage ad campaigns, replicate advertising codes, and launch new search index's and directories in minutes, Gasta has developed its own text based contextualised ad system, InstantAds™ and the keyword direct hit service SearchMatch™ allowing users to buy targeted keywords for the geographic region they do business in. As well as this there are many seo options including InstantLinks™ the free link exchange system that publishes the main directory.
Gasta Links in Northern Ireland
southbelfast.com
ardglass.com
cathedralquarter.com
derrycity.net
doire.com
eastbelfast.net
andersonstown.net
andytown.com
andytown.net
andytown.org
andytownonline.com
jordanstown.com
Gasta.ie
cathedralquarter.com
eastbelfast.net
glencolin.com
lisburncity.net
lisburnroad.com
maloneroad.com
southbelfast.com
stranmillis.com
westbelfast.com
westbelfast.net
westbelfast.org
westbelfastonline.com
glengormley.net
jordanstown.com
ukproperty.net
penthousebelfast.com
penthousedocklands.com
penthousedublin.com
penthouselondon.com
propertybelfast.com
propertyarmagh.com
dublinproperty.com
andersonstown.com
andersonstown.net
andytown.com
andytown.net
andytown.org
andytownonline.com
aughnacloy.com
baldoyle.com
ballinteer.com
ballyboden.com
ballycastle.net
ballyclare.net
ballyfermot.net
ballygomartin.com
ballykelly.com
ballyhackamore.com
ballymaccaret.com
ballymena.org
ballymun.net
ballymoney.net
ballymurphy.com
ballynafeigh.com
ballynahinch.org
ballysillan.com
banbridge.org
beechmount.com
belfastcitycentre.com
belfastlaganside.com
belfastnireland.com
belfastonline.com
belfastonline.net
belfastproperty.com
belfastwest.com
bellaghy.com
bellvue.net
belvoir.net
bessbrook.net
bogmeadows.com
booterstown.net
botanic.net
botanicavenue.com
boucherroad.com
braniel.com
carnlough.net
carrickfergus.net
carrickmineswoods.com
carryduff.net
castlecourtbelfast.com
castledawson.net
castlederg.org
castlejunction.com
castlereagh.net
castlewellan.net
cathedralquarter.net
cathedralway.com
cavehill.net
chapelizod.net
churchtown.org
clarendondock.com
cliftonville.net
clonard.net
clonskeagh.com
cloona.com
coalisland.net
colerainetown.com
comber.net
cookstown.org
coolnasilla.com
cornmarket.com
craigavad.com
crawfordsburn.com
cregagh.com
cromacwood.com
crumlin.net
cullybackey.com
cultra.net
cushendall.net
cushendun.net
dalkey.org
danesfort.com
dartry.com
dartry.net
deansgrange.net
deramore.com
dermotthill.com
derryvolgie.com
doire.net
dollymount.com
dolphinsbarn.com
donaghadee.net
donnybrook.net
donnycarney.com
downpatrick.net
downtownbelfast.com
draperstown.net
drimnagh.com
dromore.net
duncrue.com
dundonald.net
dungannon.net
dungiven.net
dunlaoghaire.org
dunmurry.net
edenmore.net
finaghy.com
finglas.net
firhouse.net
fivemiletown.net
forestside.com
foxrock.net
foyleside.com
fruithill.net
garvaghy.net
gilnahirk.com
glasnevin.net
glenavy.net
glenbryn.com
glengoland.com
glensofantrim.net
goatstown.com
gortnamona.com
gransha.com
greatvictoriastreet.com
greenisland.net
groomsport.com
hannahstown.com
hawthornglen.com
helensbay.com
highstreetbelfast.com
hillhead.net
howth.net
inchicore.com
irishtown.net
irvinestown.com
islandbridge.net
jordanstown.net
kilbarrack.com
kilbrook.com
kilkeel.net
killester.net
killiney.net
kilmainham.com
kilmore.net
kimmage.com
knockbreda.com
knockdene.com
knocknagoney.com
ladybrook.com
laganside.net
lagansidebelfast.com
laganvalley.com
lagmore.com
lanyonplace.com
lanyonquay.com
lenadoon.com
ligoniel.com
lisburnroad.net
lisnaskea.net
lowerfalls.com
lowerwhack.com
lurgan.net
maghera.net
magherafelt.net
maguiresbridge.com
mallusk.com
malonepark.com
maloneroad.net
markethill.net
merrion.org
merrionsquare.com
milltown.net
monkstown.net
mountmerrion.com
moyard.com
newbarnsley.com
newrycity.net
newtownabbey.net
newtownards.net
newtownardsroad.com
newtownbreda.com
newtownbutler.com
newtownstewart.com
nirelandplc.com
northbelfast.net
northwall.org
oconnellstreet.net
oldpark.net
orchardville.net
ormeau.com
ormeauroad.com
owenvarragh.com
pettigoe.com
stranmillis.com
westbelfast.com
westbelfast.net westbelfast.com
westbelfast.net
westbelfast.org
westbelfastonline.com
westdublin.com
Gasta also owns and controls two very popular websites for West Belfast Surfni.com and Andersonstown.com. As well as this, for Northern Ireland online marketing in general Gasta is the best place to start as they own and control most of the domains for major cities and Key Property websites.
A well established player in European, US, and Asian search, The Gasta.com search engine network currently consists of 450+ Domains, is translated into six languages, offers a contextualised ad system, powerful SEO options, keyword management tools, and full service administration to create, launch, and quickly deploy new search engines in emerging markets and geographical regions as needed.
Gasta has created a very easy to use back-end admin system that is designed for non technical use, within the admin you can add new keywords, manage ad campaigns, replicate advertising codes, and launch new search index's and directories in minutes, Gasta has developed its own text based contextualised ad system, InstantAds™ and the keyword direct hit service SearchMatch™ allowing users to buy targeted keywords for the geographic region they do business in. As well as this there are many seo options including InstantLinks™ the free link exchange system that publishes the main directory.
Gasta Links in Northern Ireland
southbelfast.com
ardglass.com
cathedralquarter.com
derrycity.net
doire.com
eastbelfast.net
andersonstown.net
andytown.com
andytown.net
andytown.org
andytownonline.com
jordanstown.com
Gasta.ie
cathedralquarter.com
eastbelfast.net
glencolin.com
lisburncity.net
lisburnroad.com
maloneroad.com
southbelfast.com
stranmillis.com
westbelfast.com
westbelfast.net
westbelfast.org
westbelfastonline.com
glengormley.net
jordanstown.com
ukproperty.net
penthousebelfast.com
penthousedocklands.com
penthousedublin.com
penthouselondon.com
propertybelfast.com
propertyarmagh.com
dublinproperty.com
andersonstown.com
andersonstown.net
andytown.com
andytown.net
andytown.org
andytownonline.com
aughnacloy.com
baldoyle.com
ballinteer.com
ballyboden.com
ballycastle.net
ballyclare.net
ballyfermot.net
ballygomartin.com
ballykelly.com
ballyhackamore.com
ballymaccaret.com
ballymena.org
ballymun.net
ballymoney.net
ballymurphy.com
ballynafeigh.com
ballynahinch.org
ballysillan.com
banbridge.org
beechmount.com
belfastcitycentre.com
belfastlaganside.com
belfastnireland.com
belfastonline.com
belfastonline.net
belfastproperty.com
belfastwest.com
bellaghy.com
bellvue.net
belvoir.net
bessbrook.net
bogmeadows.com
booterstown.net
botanic.net
botanicavenue.com
boucherroad.com
braniel.com
carnlough.net
carrickfergus.net
carrickmineswoods.com
carryduff.net
castlecourtbelfast.com
castledawson.net
castlederg.org
castlejunction.com
castlereagh.net
castlewellan.net
cathedralquarter.net
cathedralway.com
cavehill.net
chapelizod.net
churchtown.org
clarendondock.com
cliftonville.net
clonard.net
clonskeagh.com
cloona.com
coalisland.net
colerainetown.com
comber.net
cookstown.org
coolnasilla.com
cornmarket.com
craigavad.com
crawfordsburn.com
cregagh.com
cromacwood.com
crumlin.net
cullybackey.com
cultra.net
cushendall.net
cushendun.net
dalkey.org
danesfort.com
dartry.com
dartry.net
deansgrange.net
deramore.com
dermotthill.com
derryvolgie.com
doire.net
dollymount.com
dolphinsbarn.com
donaghadee.net
donnybrook.net
donnycarney.com
downpatrick.net
downtownbelfast.com
draperstown.net
drimnagh.com
dromore.net
duncrue.com
dundonald.net
dungannon.net
dungiven.net
dunlaoghaire.org
dunmurry.net
edenmore.net
finaghy.com
finglas.net
firhouse.net
fivemiletown.net
forestside.com
foxrock.net
foyleside.com
fruithill.net
garvaghy.net
gilnahirk.com
glasnevin.net
glenavy.net
glenbryn.com
glengoland.com
glensofantrim.net
goatstown.com
gortnamona.com
gransha.com
greatvictoriastreet.com
greenisland.net
groomsport.com
hannahstown.com
hawthornglen.com
helensbay.com
highstreetbelfast.com
hillhead.net
howth.net
inchicore.com
irishtown.net
irvinestown.com
islandbridge.net
jordanstown.net
kilbarrack.com
kilbrook.com
kilkeel.net
killester.net
killiney.net
kilmainham.com
kilmore.net
kimmage.com
knockbreda.com
knockdene.com
knocknagoney.com
ladybrook.com
laganside.net
lagansidebelfast.com
laganvalley.com
lagmore.com
lanyonplace.com
lanyonquay.com
lenadoon.com
ligoniel.com
lisburnroad.net
lisnaskea.net
lowerfalls.com
lowerwhack.com
lurgan.net
maghera.net
magherafelt.net
maguiresbridge.com
mallusk.com
malonepark.com
maloneroad.net
markethill.net
merrion.org
merrionsquare.com
milltown.net
monkstown.net
mountmerrion.com
moyard.com
newbarnsley.com
newrycity.net
newtownabbey.net
newtownards.net
newtownardsroad.com
newtownbreda.com
newtownbutler.com
newtownstewart.com
nirelandplc.com
northbelfast.net
northwall.org
oconnellstreet.net
oldpark.net
orchardville.net
ormeau.com
ormeauroad.com
owenvarragh.com
pettigoe.com
stranmillis.com
westbelfast.com
westbelfast.net westbelfast.com
westbelfast.net
westbelfast.org
westbelfastonline.com
westdublin.com
Subscribe to:
Posts (Atom)
