This comprehensive guide walks you through every step of the initial market research you need to do if you want to ensure the success of your business BEFORE you invest a lot of time and effort in building it.
Your initial market research is the most important step of building your business. If you learn how to accurately identify a profitable business opportunity then 90% of the battle has been won! Compared to this stage, acquiring a product to sell and building your website is child's play.
The #1 Reason People Fail
So many people think they can just skip this step. They think they already have a great idea for a product to sell online, or they figure they can just sell any old product and they will eventually be successful.
But when you DON'T know how to properly do your initial market research, your chances of growing a profitable online business are about as good as winning the lottery. In other words, pretty darned slim.
If you're just starting out, we urge you not to let your success be based on random luck.
Discover the proven step-by-step system that will enable you to recognize great money-making opportunities when you come across them. It really is the only way to guarantee your success right out of the gate.
The Internet Marketing Center Team
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Site Review: Make Sure Your Site is All About THEM
This week's we're giving a free site review to the last of our recent contest winners.
And Susan Mitchell of tinyterriers.com sells a product we just couldn't resist: PUPPIES!
Susan and her husband Don breed champion pedigree Yorkshire terriers. They have a website that offers some great information -- but we think they could dramatically increase their ability to profit from their website by implementing some key Internet marketing strategies.
In this review, we're going to touch on three main areas:
Their site headline
Their site salescopy
Their site opt-in offer
... and then we'll end with a few suggestions on how Susan can grow her site into an online content hub her target audience will love.
Before we get started, take a quick look at Susan's site: www.tinyterriers.com. That way, you can check out exactly what we're talking about.
Susan, we want to share first about all the things we liked about your site!
Your homepage copy reinforces the value of your product and adds credibility to your business. You write in a friendly, knowledgeable way that helps people feel like they know you and puts them at ease. And the pictures of your adorable puppies definitely encourage people to stay on your site and explore deeper. We couldn't get enough!
However, we also spotted a few key spots where a small tweak could make a big difference toward the success of your site!
Let's get to those now...
1. Your Headline
Simply put, your headline is the text at the top of your site, beneath your logo and navigation bar. It is THE most important element of your website because it's the first thing your visitors look at when they arrive -- and it's what makes them decide whether to stay or leave.
If you want to convince them to stick around, your headline should immediately communicate the biggest benefit of your product or service, and attract enough interest to draw readers in further.
Here's what your headline looks like right now:
While it's definitely a good thing to be welcoming to your potential customers, you do them a bigger favor by giving them more information about where they've arrived -- and why they should stick around to find out more.
A really good headline should accomplish some or all of the following:
Emphasize the key benefit of your product or service
Emphasize the biggest solution that it provides
Generate curiosity and pull visitors into your web page
Capture the essence of the main attractions or power of your product or service
For example, a more effective headline for your site might be:
As you can see, we use the headline and subhead to communicate several benefits to your visitors:
You will get an adorable new family member
Showing a champion dog is a source of joy
You won't have to deal with health problems
Your dog will be with you for many years!
All of these benefits do the work of attracting your visitors' attention and letting them know exactly how they will benefit if they remain on your site -- and learn more about your business.
Now let's take a look at the rest of your copy...
2. Your Salescopy
The copy below your headline needs to accomplish three very important things:
Identify with your visitors
Convince them of the benefits of your product
Compel them to take action
Most importantly, your salescopy should always be about THEM: your visitors.
You want to talk about their lives and their needs as you explain how your product will benefit them.
Susan, let's take a look at some of your copy as you have it posted right now:
You include some great information here, but right now it's a bit too focused on you as the business owner. You talk about what you believe, and what you have, and who you want to thank.
By reworking that copy so it speaks more about your visitors than it does about you, you shift the focus onto them. For example, instead of saying...
"We believe quality is our number one priority and we always strive for the very best, healthy, long lived dogs and puppies whether they're destined for the show ring or will be a much loved pet. Most of our adult dogs are from champion lines, and all of them are a big part of our family. If you're searching for your new best friend, click on the Available page to see what we have! Thanks for visiting our furry family!"
... Say:
"If you're a Yorkie lover who's looking for a new best friend, you've come to the right place. At Tiny Terriers you will always find champion-pedigree Yorkshire terriers that are bred to be as long-lived and healthy as they are top show-dog quality.
These dogs have been raised from birth like family members and will make the perfect addition to your household. If you're looking for a new best friend, please click here now to see our available puppies."
The tweaks we made to the copy are actually pretty minimal... but they make your potential customer the star of the show!
This definitely doesn't mean we think you should scrap all the great information you provide about the principals and practices of your business, however.
Instead, we recommend you create an "About Me" page and include that information there, then feature the "About Me" link prominently on your navigation bar.
3. Your Call to Action
The next thing we'd like to talk about is your call to action. Right after your headline, your call to action is probably the second most important element on your site. The call to action asks your visitors to do something on your site... and tells them exactly how to do it.
If you're trying to sell something directly off your website, the call to action is the moment when you say something like, "Click here to order your copy today." Or if you're trying to get someone to sign up for something and give you their email information, you might say something like, "Sign up now to receive your free report."
Right now, Susan, your only call to action is this sentence, which appears in the first paragraph of your main copy: "If you're searching for your new best friend, click on the AVAILABLE page to see what we have!"
And people might not take action for two reasons:
The call is a little buried in that paragraph, which makes it difficult to see at a glance. You want it to jump off the page so your visitors can easily see it.
The only action you ask your visitors to take is to look at the puppies on your "Available" page. But if all the puppies have been sold, or the ones that aren't available don't suit the needs of your visitors at that time, that action might leave them at a dead end.
Your visitors might look at the puppies and think, "Aww... cute! But I was looking for a girl puppy..." and then leave your site to go somewhere else. And the chances that they will remember your site and return to it at a later date can be very slim.
For that reason we think your business would benefit from offering a more direct call to action, like this one:
By including a simple opt-in script on your site, you can collect the email addresses of your visitors with the purpose of letting them know when you have new puppies available for sale. This will create a huge demand for your puppies before they're even born!
Also, once you have your visitors' email addresses you can send them friendly relationship-building emails offering useful information about how to care for their Yorkshire Terriers. They will welcome your seasoned advice... and soon come to see you as a foremost authority on the breed.
Make your site THE hangout for Yorkie Lovers
Finally, Susan, we strongly recommend you consider adding a blog to your site. If you are thinking about revamping your site any time soon, we think you should look into setting it up on a WordPress platform.
There are many themes -- ready-made WordPress design templates -- available for under $100 you could use to build a site that is incredibly easy for you to update yourself... without having to rely on a designer every time you want to add a new photo or piece of information.
(Such as this one, for example.)
Why is easy updating important? Because your product inventory is always changing. Every time a puppy gets sold or a new litter is born, you want to be able to update the information on your site to reflect what you have to offer your potential customers.
By using a blog platform such as WordPress, you can easily add new content, images, even videos to your site without having to know any computer coding at all!
And by regularly adding fresh pictures and information about each puppy and posting blog entries that describe your breeding philosophy -- as well as a few tidbits about the life the puppies enjoy in your home before they meet their new families -- you'll turn your site into a visitor magnet for Yorkshire lovers.
They'll come back to your site again and again to see what's new with your puppies!
And when the time comes to sell the litter, all the puppies will be spoken for faster then you can say, "Who's a cute wittle doggy? Who? Who?"
(Check out the story of the Shiba Inu 6 to see how crazy people can get about sites that feature live updates about puppies.)
Well, Susan, we hope you found our advice helpful. Please keep in touch with us and let us know how it goes with your website!
And to the rest of our readers: if you already have a website, take five minutes to take a close look at your headline and copy.
Do they do a good job of speaking directly to your visitors and communicating the benefits of your product or service? Does your call to action tell them exactly what you want them to do on your site, and why?
If your answer is "no," or "maybe," set aside some time this week to work on strengthening your site copy. Your bank account will thank you for it down the road!
**We do not have a partnership with WordPress or iThemes or benefit from recommending them in any way. We just think they're great products you should know about.
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Talk to Us!
As always, we welcome your input on all our content.
Is there a particular topic you'd like us to address in an upcoming issue of the newsletter? Do you have a question about how to start an online business or make money on the Internet? You can tell us at:bizz@amiwired.com
Showing posts with label Gasta Marketing. Show all posts
Showing posts with label Gasta Marketing. Show all posts
Thursday, 18 February 2010
Sunday, 9 August 2009
FAQ on Gasta white label solution
FAQ on Gasta white label solution
How will our branded site receive traffic?
a) Case 1 - A new domain with no existing traffic or index on Google
· As a Gasta Partner you will be connected with 200 active sites on the Gasta Network that have over 110,000 indexed pages in Google
· Our network will cross promote you internally across all our sites (http://gasta.com/ads/adnetwork)
· Gasta serves between 250k to 500k searches a day <-- We will push you domain
· You domain will be picked up and indexed on Google within 24-72 hours of launching
· Case example Gasta.cn <- when initially launched it was index with over 12,000 pages on Google with 6 weeks
b) Case 2 - Existing domain
· You can bring in an existing domain
· As previous applies.
Will we need to SEO the site our selves
· No, our sites are completely SEO optimised using our platform. The only thing we start out doing is creating a dictionary of keywords that describe your site (see - baroneracing.com HomePage) - this leverages and helps search engines both understand and create an index for you site.
· Our system takes care of the rest - for example Google SiteMaps, Meta Titles etc.
· We can provide you with a complete admin interface that allows you to tweak and add keywords and SEO mark-up or we can care-take this for you.
Who will host it?
· We can will host it - however we can offer to install the site on your own server if you wish.
Can we customize the links on the home page
a) Standard implementation (eg. baroneracing.com or gasta.com)
· Yes, the home page is completely customisable.
· The standard layout will allow you to change the keywords (tabbed directory) and ALL text on the home page.
· This is controlled from your admin area, or care-taken by our support team.
b) Custom implementation
· We can 100% create a customised homepage for you - alternative designs or new features as you request
Will there be adsense ads in our result page
· You can turn ads on and off via the control panel.
· If you wish to have adsense (or any other simliar third party ads) you can control them from you control panel.
· Your ads, your revenue, your option.
Note: On Ads
· The Gasta White Label has it's own version of adsense built in. We call these 'InstantAds' and 'SearchMatch'.
· Using the example http://gasta.com/Search/casino
o Draw you focus to the top left logo and the grey bar - directly below this is 'SearchMatch'.
o Now to the right column and at the top - notice your ad - this is 'InstantAds'.
· You can control the number of ads you wish to display in each unit via the admin.
· Both ad types can cross pollinate with each other.
· The Ad scope (this is how the system decides what ads to be displayed) can be set to 'exact' or 'universal'
o 'exact' is a direct keyword or contextual match
o 'universal' - display an exact match first (if available) and always display 'ad stock' regardless.
In addition
· You can sell you ad space if desired directly.
· You can create your own network of related sites.
· You can export you ads to existing sites (similar to Google Adsense)
· We can sell ad space for you.
· Turn the feature off.
I would suggest that the ads system be filled with a library of your corporate and associated network services and set to universally be displayed.
Gasta white label solution comes in three partnered solutions.
Basic
· We retain control of all Ads and Revenue including Google, SearchMatch, InstantAds and other third party campaigns
· Only the logo and keywords can be customised
· Branding and Copyright remains as part of the Gasta Network
Partnered
· As part of the Gasta Search Network all advertising revenue sold to third parties via your domain is split evenly on SearchMatch & InstantAds.
· All third party advert revenue (eg. Google Adsense, Trade Doubler etc.) on your site is 100% is retained by your company.
· You will receive a 50% discount on all adverts you place across the entire Gasta Network.
· Ad revenue sharing is completely optional. You may turn the ad system off.
· Initial set-up cost
Dedicated
· 100% Control of Ad system and 100% retained Advertising revenue
· 100% Branding as Your Company
· Create your own Exclusive Ad Network and Ad Content.
In addition we can provide you with a completely bespoke design. We can offer to redesign the home page or results page to suit your company needs.
How will our branded site receive traffic?
a) Case 1 - A new domain with no existing traffic or index on Google
· As a Gasta Partner you will be connected with 200 active sites on the Gasta Network that have over 110,000 indexed pages in Google
· Our network will cross promote you internally across all our sites (http://gasta.com/ads/adnetwork)
· Gasta serves between 250k to 500k searches a day <-- We will push you domain
· You domain will be picked up and indexed on Google within 24-72 hours of launching
· Case example Gasta.cn <- when initially launched it was index with over 12,000 pages on Google with 6 weeks
b) Case 2 - Existing domain
· You can bring in an existing domain
· As previous applies.
Will we need to SEO the site our selves
· No, our sites are completely SEO optimised using our platform. The only thing we start out doing is creating a dictionary of keywords that describe your site (see - baroneracing.com HomePage) - this leverages and helps search engines both understand and create an index for you site.
· Our system takes care of the rest - for example Google SiteMaps, Meta Titles etc.
· We can provide you with a complete admin interface that allows you to tweak and add keywords and SEO mark-up or we can care-take this for you.
Who will host it?
· We can will host it - however we can offer to install the site on your own server if you wish.
Can we customize the links on the home page
a) Standard implementation (eg. baroneracing.com or gasta.com)
· Yes, the home page is completely customisable.
· The standard layout will allow you to change the keywords (tabbed directory) and ALL text on the home page.
· This is controlled from your admin area, or care-taken by our support team.
b) Custom implementation
· We can 100% create a customised homepage for you - alternative designs or new features as you request
Will there be adsense ads in our result page
· You can turn ads on and off via the control panel.
· If you wish to have adsense (or any other simliar third party ads) you can control them from you control panel.
· Your ads, your revenue, your option.
Note: On Ads
· The Gasta White Label has it's own version of adsense built in. We call these 'InstantAds' and 'SearchMatch'.
· Using the example http://gasta.com/Search/casino
o Draw you focus to the top left logo and the grey bar - directly below this is 'SearchMatch'.
o Now to the right column and at the top - notice your ad - this is 'InstantAds'.
· You can control the number of ads you wish to display in each unit via the admin.
· Both ad types can cross pollinate with each other.
· The Ad scope (this is how the system decides what ads to be displayed) can be set to 'exact' or 'universal'
o 'exact' is a direct keyword or contextual match
o 'universal' - display an exact match first (if available) and always display 'ad stock' regardless.
In addition
· You can sell you ad space if desired directly.
· You can create your own network of related sites.
· You can export you ads to existing sites (similar to Google Adsense)
· We can sell ad space for you.
· Turn the feature off.
I would suggest that the ads system be filled with a library of your corporate and associated network services and set to universally be displayed.
Gasta white label solution comes in three partnered solutions.
Basic
· We retain control of all Ads and Revenue including Google, SearchMatch, InstantAds and other third party campaigns
· Only the logo and keywords can be customised
· Branding and Copyright remains as part of the Gasta Network
Partnered
· As part of the Gasta Search Network all advertising revenue sold to third parties via your domain is split evenly on SearchMatch & InstantAds.
· All third party advert revenue (eg. Google Adsense, Trade Doubler etc.) on your site is 100% is retained by your company.
· You will receive a 50% discount on all adverts you place across the entire Gasta Network.
· Ad revenue sharing is completely optional. You may turn the ad system off.
· Initial set-up cost
Dedicated
· 100% Control of Ad system and 100% retained Advertising revenue
· 100% Branding as Your Company
· Create your own Exclusive Ad Network and Ad Content.
In addition we can provide you with a completely bespoke design. We can offer to redesign the home page or results page to suit your company needs.
Saturday, 8 August 2009
Gasta web 2.0
About Gasta
Started in Belfast, Northern Ireland in 1998 Gasta is a global search engine and web directory. Translated into six Languages, Gasta has now launched search engines in Spanish, Italian, Japanese, Chinese, French, & German,
Gasta has now launched SearchMatch paid inclusion programs for all 400 of its search engines and sees paid listings as the future of Internet marketing enabling and empowering advertisers to bid on niche contextual Keywords and phrases that are directly related to their business. Gasta organic growth of traffic extends the long tail of keywords and adds added value to all our client campaigns.
Platform
Gasta is written in MVC Asp.net, C#, and XML, Jscript,
Social Marketing Services
Gasta now offers the ability to share web search results, videos, news items, images, and Blogs with your chosen social networking partner site, Gasta now has social marketing links with FaceBook, LinkedIn, Twitter, Stumbleupon, Bebo, and Digg. This service not only offers an added value to our users but also greatly assists our advertisers with their social marketing and brand awareness campaigns.
Geo Targeting
Gasta automatically includes effective Geo Targeting of advertising across regions so the user searching in Dublin receives adverts from Dublin and UK Regions and the user searching in New York receives inventory from USA regions.
More than 97% of gasta.com users live and/or work in the regional search areas the index is aimed at. This offers an extremely focused way of targeting prospective customers. Localize to globalize. With Gasta.com you the advertiser only pay for the traffic you receive. Gasta.com has a unique featured Site scheme allows you to directly gear expenditure to traffic. This is the most cost effective method with no wasted clicks.
Diverse User Base
Gasta.com search results are rendered by a network of Search Partners ranging from major Internet brands to organizations who specifically address the Region. Gasta has also implemented social marketing tools on all search results to share video, news, images, blogs, and web results as well as the actual SearchMatch ad itself. A unique service for a search engine.
Gasta.com has a more focussed appeal because it is targeted directly to a local audience
Ad Management
24/7 Ad Campaign Management access your account and manage your listings 24 hours a day, 7 days a week, with the gasta.com Management and bid System
Gasta white Label solution
The Gasta Hosted white label solution can be launched in a matter of minutes and offers a variety of solutions and ad platforms to Partners. These search engines can start earning revenues as soon as they are launched with a variety of monetisation features such as preloaded Google Adsense and SearchMatch and InstantAds platforms. Gasta has now launched white label partner sites in India, USA, and Australia. We are currently seeking regional partners in China, Singapore, and Latin America.
Partners
Gasta partners include:
Services: Microsoft Bing, Google, Miva, ABC Search, Adify, BT, Mirago UK, Admeld, Adconion,
Social Marketing: LinkedIn, FaceBook, Twitter, Digg, Stumbleupon, Bebo,
Content : BBC, Irish Times, Irish News, Belfastmedia group, FlashSeek,
Francis Higgins
bizz@amiwired.com
Started in Belfast, Northern Ireland in 1998 Gasta is a global search engine and web directory. Translated into six Languages, Gasta has now launched search engines in Spanish, Italian, Japanese, Chinese, French, & German,
Gasta has now launched SearchMatch paid inclusion programs for all 400 of its search engines and sees paid listings as the future of Internet marketing enabling and empowering advertisers to bid on niche contextual Keywords and phrases that are directly related to their business. Gasta organic growth of traffic extends the long tail of keywords and adds added value to all our client campaigns.
Platform
Gasta is written in MVC Asp.net, C#, and XML, Jscript,
Social Marketing Services
Gasta now offers the ability to share web search results, videos, news items, images, and Blogs with your chosen social networking partner site, Gasta now has social marketing links with FaceBook, LinkedIn, Twitter, Stumbleupon, Bebo, and Digg. This service not only offers an added value to our users but also greatly assists our advertisers with their social marketing and brand awareness campaigns.
Geo Targeting
Gasta automatically includes effective Geo Targeting of advertising across regions so the user searching in Dublin receives adverts from Dublin and UK Regions and the user searching in New York receives inventory from USA regions.
More than 97% of gasta.com users live and/or work in the regional search areas the index is aimed at. This offers an extremely focused way of targeting prospective customers. Localize to globalize. With Gasta.com you the advertiser only pay for the traffic you receive. Gasta.com has a unique featured Site scheme allows you to directly gear expenditure to traffic. This is the most cost effective method with no wasted clicks.
Diverse User Base
Gasta.com search results are rendered by a network of Search Partners ranging from major Internet brands to organizations who specifically address the Region. Gasta has also implemented social marketing tools on all search results to share video, news, images, blogs, and web results as well as the actual SearchMatch ad itself. A unique service for a search engine.
Gasta.com has a more focussed appeal because it is targeted directly to a local audience
Ad Management
24/7 Ad Campaign Management access your account and manage your listings 24 hours a day, 7 days a week, with the gasta.com Management and bid System
Gasta white Label solution
The Gasta Hosted white label solution can be launched in a matter of minutes and offers a variety of solutions and ad platforms to Partners. These search engines can start earning revenues as soon as they are launched with a variety of monetisation features such as preloaded Google Adsense and SearchMatch and InstantAds platforms. Gasta has now launched white label partner sites in India, USA, and Australia. We are currently seeking regional partners in China, Singapore, and Latin America.
Partners
Gasta partners include:
Services: Microsoft Bing, Google, Miva, ABC Search, Adify, BT, Mirago UK, Admeld, Adconion,
Social Marketing: LinkedIn, FaceBook, Twitter, Digg, Stumbleupon, Bebo,
Content : BBC, Irish Times, Irish News, Belfastmedia group, FlashSeek,
Francis Higgins
bizz@amiwired.com
Friday, 7 August 2009
Gasta SearchMatch
Your Customers Are Online: Can They Find Your Website?
The search world is fluid; keywords, rankings, links and more change everyday, and define your brands online success or failure. Help your customers find your products and services by effectively promoting your online brand with proven techniques. A recent Datran Media survey found 57% of marketing executives identified search marketing as one of the strongest advertising mediums for their company. Another 54% indicated that they have increased budgets for search while decreasing offline and direct marketing efforts.
Gasta SearchMatch™ now offering the best value for European keyword advertising across 200+ internet search engines. Get your niche targeted keywords now with a unique Instant Ad Free/
Social Marketing Services
Gasta now offers the ability to share web search results, videos, news items, images, and Blogs with your chosen social networking partner site, Gasta now has social marketing links with FaceBook, LinkedIn, Twitter, Stumbleupon, Bebo, and Digg. This service not only offers an added value to our users but also greatly assists our advertisers with their social marketing and brand awareness campaigns.
The search world is fluid; keywords, rankings, links and more change everyday, and define your brands online success or failure. Help your customers find your products and services by effectively promoting your online brand with proven techniques. A recent Datran Media survey found 57% of marketing executives identified search marketing as one of the strongest advertising mediums for their company. Another 54% indicated that they have increased budgets for search while decreasing offline and direct marketing efforts.
Gasta SearchMatch™ now offering the best value for European keyword advertising across 200+ internet search engines. Get your niche targeted keywords now with a unique Instant Ad Free/
Social Marketing Services
Gasta now offers the ability to share web search results, videos, news items, images, and Blogs with your chosen social networking partner site, Gasta now has social marketing links with FaceBook, LinkedIn, Twitter, Stumbleupon, Bebo, and Digg. This service not only offers an added value to our users but also greatly assists our advertisers with their social marketing and brand awareness campaigns.
Thursday, 23 April 2009
Gasta Keywords:Why Profitable Keywords are the Cornerstones of Your Internet Marketing?
Keywords are ground zero. They are essential to your online success. You must get your keywords right or it's game over before you even get started. Mainly because keywords are the most important element of your online marketíng.
It can't be emphasized enough, especially to beginning online webmasters or marketers, choosing the right profitable keywords will largely determine whether or not you succeed with your online endeavors. You simply must get this element right or your marketing will be in big trouble.
What are Keywords?
Lets start at the very beginning, keywords are the exact words someone types into a search engine to find what they're looking for on the web. Some keywords are valuable / profitable, while others are virtually worthless.
Profitable keywords are the ones that convert into a sale, a lead or potential client/customer for your company or product. These are the words someone is searching in order to buy a product or hire a service. Someone searching for "honeymoon vacatíon packages" is probably in the market to book a honeymoon vacatíon and could turn out to be very profitable for the right website or business.
Profitable keywords are the ones where the searcher is in the right "mind-set" or frame of mind to buy what they're searching for on the web. Tailor your marketing online to target these profitable keywords and it can spell success.
So what's the whole process for finding or choosing profitable keywords to use in your marketing? Lets look at some ways to proceed...
Number of Keyword Searches?
You need to find out how many searches are made for your chosen keywords each month. Simply use WordTracker or a site like SEOBook. These will give you a preliminary number of searches made each month for your keyword. Highly popular, well-searched keywords with hundreds of thousands of searches each month will be extremely hard to rank for because you will have stiff competition from major companies with limitless resources.
I like to pick less popular keywords that get only a couple of hundred of searches each day because my chances of getting on the first page greatly increases. But don't get fixated on the number of searches, some keyword phrases that only get four or five searches daily, can still be very profitable.
For serious keyword research in a particular niche market I like to use Brad Callen's Keyword Elite which is professionally designed software that makes all your keyword research so much easier. But there are plenty of free keyword tools you can use. One handy keyword tool is Google Adwords external suggestion tool which will help you find valuable keywords.
Commercial Intent of Keywords?
But how do you know if a keyword is profitable? Well, one convenient tool is from MSN which helps you with "Detecting Online Commercial Intention" of keywords. Just type in a keyword and it will give you a percentage or probability your keyword query has commercial benefit or intent.
Conversion Rate of Keywords?
Once you have your chosen keywords in place, next you want to have a landing page that converts those keywords or traffic from those keywords into buyers or leads for your online business. This is another crucial element of your online marketíng - you must have a landing page or content/site that converts into a sale or you obviously won't make any revenue.
Keep in mind, if you're into affiliate marketing, you main goal is not to sell but to "pre-sell" your products or services. One effective way I have found to do this is to give potential customers/clients valuable information they can use in making their final purchasing choice. Comparison sites do well, as do review sites, top ten sites... potential customers use the Internet and keywords to not only find products but more so, to find information on those products. Your goal should be to provide this valuable information to make their task a little bit easier for them and they will reward you with a sale.
Long-Tail Keywords?
Long-Tail keywords are simply that: long three or four word phrases that searchers use to find what they're looking for on the web. Because they are highly specific, long-tail keywords have proven to have better conversion rates than general keywords. This is also just common sense, someone searching for a "2005 ford mustang convertible" may just be in the right mind-set to buy such a vehicle; as compared to someone searching for a more general keyword phrase such as "sports cars."
Study your website traffic logs religiously to find long-tail keywords that turn into a sale. Target these long-tail keywords in your marketing. Even buy PPC (Pay Per Click) advertising in the three major search engines - Google Adwords, Yahoo! Marketing and MicroSoft AdCenter - for these valuable/profitable keywords.
And build higher rankings in organic search for these long-tail keyword phrases. It's really not that difficult for long phrases, especially if they're related to your site; many times you can reach the top spot in a matter of days, especially in Google.
How to Rank High for Your Chosen Profitable Keywords?
Of course, the million dollar question is: HOW do you rank in the top spot for your chosen keywords? I believe the key to ranking high in the search engines (especially Google) is to be persistent in building your rankings for your keywords. Take a long-term view or approach, sometimes it may take months, even years, to rank in the top Five for your highly competitive keywords.
The best strategy is to "stick to it" and keep building relevant links to your keyword landing page. Create related blogs with valuable content linking back to your keywords. Write keyword related articles and distribute them all over the web. Create Google Alerts for your keywords and then place comments/links in the newly formed pages on the web that Google is indexing.
Be pro-active, download the SEOQuake toolbar and find your main keyword competitors. Check out their links and then go out and get the same links. Write better, higher quality content than your main competitors because Google always rewards great content. Plus, use the free Addthis.com button and let your visitors bookmark your great content in all the social bookmark sites and build your keyword links for you.
Do keyworded Press Releases with your embedded links and spread them all over the web. Get these Press Releases into Google news and other important places on the web. PRWeb.com is really a great place for your press releases since you can embed your keywords in your links.
If you can try to get your most important keywords in your domain name. Many SEO experts argue the merits of this but from my own experience and marketing - it is much easier to rank high for your keywords if you have them in the domain name. Again, it is just common sense, if you have your main keyword in the domain, this keyword is obviously telling the search engines this is what your site is all about. I have even bought domains and created sites specifically around certain keywords just to rank high.
Always remember, you have to be persistent, I have been fighting some keyword battles for over four or five years! For really profitable keywords, it can be a constant struggle to remain on the first page, but the trick is not to give up, just keep fighting away at your competitors. Persistence usually pays off in the end and those profitable keywords will have your links in the top spot. Make ranking high for those profitable keywords your number one marketing strategy. Concentrate all your marketing efforts towards getting plenty of quality traffic for those keywords and you will succeed online.
By Titus Hoskins (c) 2009
It can't be emphasized enough, especially to beginning online webmasters or marketers, choosing the right profitable keywords will largely determine whether or not you succeed with your online endeavors. You simply must get this element right or your marketing will be in big trouble.
What are Keywords?
Lets start at the very beginning, keywords are the exact words someone types into a search engine to find what they're looking for on the web. Some keywords are valuable / profitable, while others are virtually worthless.
Profitable keywords are the ones that convert into a sale, a lead or potential client/customer for your company or product. These are the words someone is searching in order to buy a product or hire a service. Someone searching for "honeymoon vacatíon packages" is probably in the market to book a honeymoon vacatíon and could turn out to be very profitable for the right website or business.
Profitable keywords are the ones where the searcher is in the right "mind-set" or frame of mind to buy what they're searching for on the web. Tailor your marketing online to target these profitable keywords and it can spell success.
So what's the whole process for finding or choosing profitable keywords to use in your marketing? Lets look at some ways to proceed...
Number of Keyword Searches?
You need to find out how many searches are made for your chosen keywords each month. Simply use WordTracker or a site like SEOBook. These will give you a preliminary number of searches made each month for your keyword. Highly popular, well-searched keywords with hundreds of thousands of searches each month will be extremely hard to rank for because you will have stiff competition from major companies with limitless resources.
I like to pick less popular keywords that get only a couple of hundred of searches each day because my chances of getting on the first page greatly increases. But don't get fixated on the number of searches, some keyword phrases that only get four or five searches daily, can still be very profitable.
For serious keyword research in a particular niche market I like to use Brad Callen's Keyword Elite which is professionally designed software that makes all your keyword research so much easier. But there are plenty of free keyword tools you can use. One handy keyword tool is Google Adwords external suggestion tool which will help you find valuable keywords.
Commercial Intent of Keywords?
But how do you know if a keyword is profitable? Well, one convenient tool is from MSN which helps you with "Detecting Online Commercial Intention" of keywords. Just type in a keyword and it will give you a percentage or probability your keyword query has commercial benefit or intent.
Conversion Rate of Keywords?
Once you have your chosen keywords in place, next you want to have a landing page that converts those keywords or traffic from those keywords into buyers or leads for your online business. This is another crucial element of your online marketíng - you must have a landing page or content/site that converts into a sale or you obviously won't make any revenue.
Keep in mind, if you're into affiliate marketing, you main goal is not to sell but to "pre-sell" your products or services. One effective way I have found to do this is to give potential customers/clients valuable information they can use in making their final purchasing choice. Comparison sites do well, as do review sites, top ten sites... potential customers use the Internet and keywords to not only find products but more so, to find information on those products. Your goal should be to provide this valuable information to make their task a little bit easier for them and they will reward you with a sale.
Long-Tail Keywords?
Long-Tail keywords are simply that: long three or four word phrases that searchers use to find what they're looking for on the web. Because they are highly specific, long-tail keywords have proven to have better conversion rates than general keywords. This is also just common sense, someone searching for a "2005 ford mustang convertible" may just be in the right mind-set to buy such a vehicle; as compared to someone searching for a more general keyword phrase such as "sports cars."
Study your website traffic logs religiously to find long-tail keywords that turn into a sale. Target these long-tail keywords in your marketing. Even buy PPC (Pay Per Click) advertising in the three major search engines - Google Adwords, Yahoo! Marketing and MicroSoft AdCenter - for these valuable/profitable keywords.
And build higher rankings in organic search for these long-tail keyword phrases. It's really not that difficult for long phrases, especially if they're related to your site; many times you can reach the top spot in a matter of days, especially in Google.
How to Rank High for Your Chosen Profitable Keywords?
Of course, the million dollar question is: HOW do you rank in the top spot for your chosen keywords? I believe the key to ranking high in the search engines (especially Google) is to be persistent in building your rankings for your keywords. Take a long-term view or approach, sometimes it may take months, even years, to rank in the top Five for your highly competitive keywords.
The best strategy is to "stick to it" and keep building relevant links to your keyword landing page. Create related blogs with valuable content linking back to your keywords. Write keyword related articles and distribute them all over the web. Create Google Alerts for your keywords and then place comments/links in the newly formed pages on the web that Google is indexing.
Be pro-active, download the SEOQuake toolbar and find your main keyword competitors. Check out their links and then go out and get the same links. Write better, higher quality content than your main competitors because Google always rewards great content. Plus, use the free Addthis.com button and let your visitors bookmark your great content in all the social bookmark sites and build your keyword links for you.
Do keyworded Press Releases with your embedded links and spread them all over the web. Get these Press Releases into Google news and other important places on the web. PRWeb.com is really a great place for your press releases since you can embed your keywords in your links.
If you can try to get your most important keywords in your domain name. Many SEO experts argue the merits of this but from my own experience and marketing - it is much easier to rank high for your keywords if you have them in the domain name. Again, it is just common sense, if you have your main keyword in the domain, this keyword is obviously telling the search engines this is what your site is all about. I have even bought domains and created sites specifically around certain keywords just to rank high.
Always remember, you have to be persistent, I have been fighting some keyword battles for over four or five years! For really profitable keywords, it can be a constant struggle to remain on the first page, but the trick is not to give up, just keep fighting away at your competitors. Persistence usually pays off in the end and those profitable keywords will have your links in the top spot. Make ranking high for those profitable keywords your number one marketing strategy. Concentrate all your marketing efforts towards getting plenty of quality traffic for those keywords and you will succeed online.
By Titus Hoskins (c) 2009
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