Gasta Tech Update : SearchMatch

Gasta Search Network - Working to build an honest web:
Gasta Search Network dot com has grown from one of the World's largest blog networks,
www.Gasta Search Network. We provide three simple packages to get your brand some online
conversations and buzz. Whether you simply want blog reviews or would like someone
to help and manage your social media presence online, we've got it covered. We have
unique relationships with over 30,000 bloggers and a network growing by the hour.
Blogging & Social Media Conversations:

If you already have a good website, twitter account, facebook page and a blog but need
to get conversations online and buzzing, this is the option for you. We will give you the
following online exposure:
-Newsletter mention and link to your site, sent to over 525,000 blogger subscribers on
Gasta Search Network.
-20 guaranteed quality true online reviews, written by bloggers from the country or
countries you choose. people searching for products like yours or even looking for your competitors
products will come across the quality blog reviews mentioning and linking to your
product for years to come.

- Twitter mentions per week through-out the campaign to over 12,500 followers
pointing to your twitter account and most bloggers would be either tweeting their blog
post (to their hundreds and thousands of followers) or retweeting our tweets.
-Banner advert on Gasta Search Network for one month.

-A round-up blog post on the Gasta Search Networkblog blog when the campaign is complete.
Blogging & Social Media Starter Pack:

This package is ideal for any businesses aware of the importance of social media and
online marketing but with little time or expertise on how to implement it into their
marketing strategy. Instead of hiring a "social media" member of staff or an expensive
PR company, we can take care of the hard work to get you started online immediately
and provide instant return on your investment.

We also provide help with managing
your online reputation. For additional fees, we can actually manage your blog, twitter
and facebook accounts on an ongoing basis for you.
As part of the service to kick off your online identity it needs a social media campaign of
which we will run using our blogging community of over 30,000 bloggers.
-Newsletter sent to over 25,000 blogger subscribers
-20 reviews of your product/service by targeted bloggers who will link back to your
product page, twitter account and write an honest opinion based on their experience
with your product.

-Banner ad on Gasta Search Network for the duration of the campaign.
-7 tweets per week to over 2,500 highly influential people through our twitter account.
-A round-up blog post on the FMB blog when the campaign is complete.
-Start you up with vital tools and online accounts such as: twitter, flickr, company blog,
facebook page.
-Report on your online buzz during the campaign to help you manage your online
reputation and encourage you to build relationships with potential customers and online
influencers.
-Access to the Gasta Search Networkblog guide on how to optimize your online campaigns using social
media.
Get Online With Social Media Monthly Ongoing:

Campaigns as above but spread over one year, we'll manage your campaign with a
guaranteed 2 blog reviews per month, totaling 24 reviews, we'll manage your online
feeds and presence, ensuring a minimum of two posts per week with content relevant to
your audience including twitter and facebook feeds. Ongoing training and twitter/
facebook support and help with managing your brand,
1 x Newsletter mention per quarter with link to your site, sent to over 25 000 blogger
subscribers.
24 x guaranteed quality true online reviews, written by bloggers from the country or
countries you choose. We even allow you to target the type of blog for example "work
at home Mom's" Each blogger is physically sent your product or given a code to try your
service out. They will use correct linking methodology (SEO) and ensure their readers
know where to purchase your product or service. Because of the validity of blog
reviews, people searching for products like yours or even looking for your competitors
products will come across the quality blog reviews mentioning and linking to your
product for years to come.
1 x Twitter mentions per month mentioning relevant news to an audience made up of
PR, Journalists and Bloggers.
1 x Rotating banner advert on Gasta Search Network.
1 x Kick-off blog post on the Gasta Search Networkblog blog and round-up when the campaign is
complete.

FAQ on Gasta white label solution

FAQ on Gasta white label solution

How will our branded site receive traffic?



a) Case 1 - A new domain with no existing traffic or index on Google



· As a Gasta Partner you will be connected with 200 active sites on the Gasta Network that have over 110,000 indexed pages in Google

· Our network will cross promote you internally across all our sites (http://gasta.com/ads/adnetwork)

· Gasta serves between 250k to 500k searches a day <-- We will push you domain

· You domain will be picked up and indexed on Google within 24-72 hours of launching

· Case example Gasta.cn <- when initially launched it was index with over 12,000 pages on Google with 6 weeks



b) Case 2 - Existing domain



· You can bring in an existing domain



· As previous applies.



Will we need to SEO the site our selves



· No, our sites are completely SEO optimised using our platform. The only thing we start out doing is creating a dictionary of keywords that describe your site (see - baroneracing.com HomePage) - this leverages and helps search engines both understand and create an index for you site.

· Our system takes care of the rest - for example Google SiteMaps, Meta Titles etc.

· We can provide you with a complete admin interface that allows you to tweak and add keywords and SEO mark-up or we can care-take this for you.



Who will host it?



· We can will host it - however we can offer to install the site on your own server if you wish.



Can we customize the links on the home page





a) Standard implementation (eg. baroneracing.com or gasta.com)



· Yes, the home page is completely customisable.

· The standard layout will allow you to change the keywords (tabbed directory) and ALL text on the home page.

· This is controlled from your admin area, or care-taken by our support team.



b) Custom implementation



· We can 100% create a customised homepage for you - alternative designs or new features as you request



Will there be adsense ads in our result page



· You can turn ads on and off via the control panel.

· If you wish to have adsense (or any other simliar third party ads) you can control them from you control panel.

· Your ads, your revenue, your option.



Note: On Ads



· The Gasta White Label has it's own version of adsense built in. We call these 'InstantAds' and 'SearchMatch'.

· Using the example http://gasta.com/Search/casino

o Draw you focus to the top left logo and the grey bar - directly below this is 'SearchMatch'.

o Now to the right column and at the top - notice your ad - this is 'InstantAds'.

· You can control the number of ads you wish to display in each unit via the admin.

· Both ad types can cross pollinate with each other.

· The Ad scope (this is how the system decides what ads to be displayed) can be set to 'exact' or 'universal'

o 'exact' is a direct keyword or contextual match

o 'universal' - display an exact match first (if available) and always display 'ad stock' regardless.



In addition



· You can sell you ad space if desired directly.

· You can create your own network of related sites.

· You can export you ads to existing sites (similar to Google Adsense)

· We can sell ad space for you.

· Turn the feature off.



I would suggest that the ads system be filled with a library of your corporate and associated network services and set to universally be displayed.

Gasta white label solution comes in three partnered solutions.

Basic

· We retain control of all Ads and Revenue including Google, SearchMatch, InstantAds and other third party campaigns

· Only the logo and keywords can be customised

· Branding and Copyright remains as part of the Gasta Network





Partnered

· As part of the Gasta Search Network all advertising revenue sold to third parties via your domain is split evenly on SearchMatch & InstantAds.

· All third party advert revenue (eg. Google Adsense, Trade Doubler etc.) on your site is 100% is retained by your company.

· You will receive a 50% discount on all adverts you place across the entire Gasta Network.

· Ad revenue sharing is completely optional. You may turn the ad system off.

· Initial set-up cost





Dedicated

· 100% Control of Ad system and 100% retained Advertising revenue

· 100% Branding as Your Company

· Create your own Exclusive Ad Network and Ad Content.





In addition we can provide you with a completely bespoke design. We can offer to redesign the home page or results page to suit your company needs.

Gasta web 2.0

About Gasta
Started in Belfast, Northern Ireland in 1998 Gasta is a global search engine and web directory. Translated into six Languages, Gasta has now launched search engines in Spanish, Italian, Japanese, Chinese, French, & German,


Gasta has now launched SearchMatch paid inclusion programs for all 400 of its search engines and sees paid listings as the future of Internet marketing enabling and empowering advertisers to bid on niche contextual Keywords and phrases that are directly related to their business. Gasta organic growth of traffic extends the long tail of keywords and adds added value to all our client campaigns.

Platform
Gasta is written in MVC Asp.net, C#, and XML, Jscript,

Social Marketing Services
Gasta now offers the ability to share web search results, videos, news items, images, and Blogs with your chosen social networking partner site, Gasta now has social marketing links with FaceBook, LinkedIn, Twitter, Stumbleupon, Bebo, and Digg. This service not only offers an added value to our users but also greatly assists our advertisers with their social marketing and brand awareness campaigns.


Geo Targeting
Gasta automatically includes effective Geo Targeting of advertising across regions so the user searching in Dublin receives adverts from Dublin and UK Regions and the user searching in New York receives inventory from USA regions.

More than 97% of gasta.com users live and/or work in the regional search areas the index is aimed at. This offers an extremely focused way of targeting prospective customers. Localize to globalize. With Gasta.com you the advertiser only pay for the traffic you receive. Gasta.com has a unique featured Site scheme allows you to directly gear expenditure to traffic. This is the most cost effective method with no wasted clicks.

Diverse User Base

Gasta.com search results are rendered by a network of Search Partners ranging from major Internet brands to organizations who specifically address the Region. Gasta has also implemented social marketing tools on all search results to share video, news, images, blogs, and web results as well as the actual SearchMatch ad itself. A unique service for a search engine.
Gasta.com has a more focussed appeal because it is targeted directly to a local audience

Ad Management
24/7 Ad Campaign Management access your account and manage your listings 24 hours a day, 7 days a week, with the gasta.com Management and bid System

Gasta white Label solution
The Gasta Hosted white label solution can be launched in a matter of minutes and offers a variety of solutions and ad platforms to Partners. These search engines can start earning revenues as soon as they are launched with a variety of monetisation features such as preloaded Google Adsense and SearchMatch and InstantAds platforms. Gasta has now launched white label partner sites in India, USA, and Australia. We are currently seeking regional partners in China, Singapore, and Latin America.

Partners
Gasta partners include:
Services: Microsoft Bing, Google, Miva, ABC Search, Adify, BT, Mirago UK, Admeld, Adconion,
Social Marketing: LinkedIn, FaceBook, Twitter, Digg, Stumbleupon, Bebo,
Content : BBC, Irish Times, Irish News, Belfastmedia group, FlashSeek,
Francis Higgins
bizz@amiwired.com

Gasta SearchMatch

Your Customers Are Online: Can They Find Your Website?
The search world is fluid; keywords, rankings, links and more change everyday, and define your brands online success or failure. Help your customers find your products and services by effectively promoting your online brand with proven techniques. A recent Datran Media survey found 57% of marketing executives identified search marketing as one of the strongest advertising mediums for their company. Another 54% indicated that they have increased budgets for search while decreasing offline and direct marketing efforts.
Gasta SearchMatch™ now offering the best value for European keyword advertising across 200+ internet search engines. Get your niche targeted keywords now with a unique Instant Ad Free/

Social Marketing Services
Gasta now offers the ability to share web search results, videos, news items, images, and Blogs with your chosen social networking partner site, Gasta now has social marketing links with FaceBook, LinkedIn, Twitter, Stumbleupon, Bebo, and Digg. This service not only offers an added value to our users but also greatly assists our advertisers with their social marketing and brand awareness campaigns.

Gasta keywords:Fathom SEO

Do your keywords support your site? Unfortunately, the answer is no for many people choosing keywords for search engine optimization purposes. According to Mike Murray of Fathom SEO, people depend too much on tools such as Keyword Discovery, Google Keyword Tool, and SpyFu. These tools can be helpful, but there is also a great amount of research on your part that needs to be done.

There must be a web page to support every keyword. Similar words do not count; they must be exact. Make sure your keywords are a good investment. If you choose the wrong keywords, you’re going to lose money and waste time.

Mike refers to people who do this as “people with their heads in the clouds.” He says people who dream up keywords are not going to have success in their efforts and need to come back to earth and be practical.

Mike suggests looking at the following factors when selecting a keyword list:

- Keywords in domain name
- Website analytics
- Competitors’ rankings
- Inbound links
- Where you ranked today, which page ranked, and on what search engine

Also, look for value in your PPC campaign. If someone is paying for a keyword, then it should be taken under consideration for your SEO program as well. It is possible that the same keywords could work for both programs.

Lastly, don’t look at who is ranking number 1 or 2. Look where websites are ranking that are similar to your site. You could be comparing your website, which is operated by 3 people, to a website that is run by a large corporation. Mike recommends first looking at the website’s age, size, and other factors before taking action. You may need to address other issues on your website to compete effectively.

SEO is a long process and the investment into keywords should not be taken lightly. After looking at the above factors, let’s again ask the question: Do your keywords support your website?